Frederic01
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Yes, agree in theory this is a great approach, but Prada will never allow it. Look at what they turned their own brand into: overpriced nylon and crappy basics with the triangle and little to no visibility of the runway collections anymore. Unfortunately the identity of the brand evaporated alongside its commercial ambitions.I would him Love him even more if he was able to take versace back to being something very unique and less commercial.
They are clearly in it for the $$$ and not anything else. Gone are the glory days of Prada being a major influence on the wardrobes of people. The people that can afford Prada now are the richest of the rich. Which is a problem because:
Every time they increase their prices (which they just did again omg the price of their shoes now is a major lol), they eliminate another tier of clientele. And that means, by effect, their reach becomes increasingly more narrow. My point is, because of their post-Covid pricing strategy, they eliminated an entire group of clients. The very people that made the brand influential and culturally relevant.
The relative accessibility of Prada (before the aggressive price hikes) meant that you saw Prada in the wardrobes of people in major cities, and it was really inspiring to watch them. They were just regular people who could afford the clothes and wore them in an inspiring way that made you want to be part of that Prada world. Now, even the die-hard Prada fans are moving away from the brand, and the only time you see the clothes now is when it's paid for or when they gift the clothes to influencers just to wear to the show. It's completely vacuous and soulless.
And honestly, it's a really depressing outcome for a brand like Prada that used to be basically the most influential show of the Milan, if not the entire fashion week. Their influence has waned completely for the sake of $$$. I guess Miuccia doesn't really care about making an impact anymore like she used to and she just wants cash money. Let's not pretend like the reality is something else. They will do the exact same thing with Versace. Dario was too niche in vision and appeal.