Well, I'm all for magazines writing articles about it, but sadly, they don't. Or at least not enough. Or with the focus on Africa -which is highly needed, but which also gives people in 'civilised' countries a false feeling of safety. I could show you the press stories in print, on TV, radio and internet that were generated for DAA in the last 2 years (already over 1000), not least because of the associated designers, who drew their attention in the first place. A lot of those articles went a lot further than just writing about how nice the clothes (or the designers) were and they draw a lot of people to the DAA website (we have a stat counter which we check regularly and we have had visitors from more than 50 countires already). DAA and similar initiatives are becoming part of the curriculum of high school university students in Belgium and the Netherlands right now, we are associated with health organisations who work with young people and we just received our first subsidies from the Belgian Ministry of Health & Wellbeing. Plus compliments of Prof Peter Piot, the director of UNaids, who said DAA is a fantastic project and very effective towards young people as it's so close to their world (which is indeed centering around fashion, music, internet and sports). Some wear the t-shirts just because they think they're cool and we're fine with that. Other wear (or only buy) them to support DAA -and that's fine too. I'm 100% sure that it works and that it's still very much needed to be done -and not as a marketing stunt but out of passion and belief (I have two 'kids' aged 22 and 30 and it's a scary thought that they could die from love). It would be a lot easier for me to go back to my former job as a (very well-paid) fashion writer but I feel this is much more important. Even more so since changing the collection to organic cotton and Fair Trade production, which is a different (but also important) story altogether. I'm an old hippie with a good network- and I'm going to use it for worthwile issues. Amen;-)