H&M Launches “Fashion Against Aids”

[Scott]

what it is you guys,hence the partnership with h&m,is that ninette's goal is to focus this on youth awareness...the 15-24yr old bracket....because it's the one group that really does need the awareness. which explains the pop element because these are the artists young people are listening to and following. and frankly,h&m,has become a mecca for young people.

btw,whatever happened to that every little thing counts attitude? so this might not be the most ever-changing endeavour against a very big epidemic but as margiela says,it's a good start. it's a damn good start,imo!

 

[indie]

^ I think they are really reaching the goal , I can already tell that all my friends (in age group 15-20) are going to be really excited by artists like Rufus Wainwright, Scissor Sisters, Tiga, Chicks on Speed...

They also have great range of artists & designers, something for everyone..

Oh and what is it with Justice? In the H&M press release they aren't mentioned, but still there is a T-Shirt?

 

[Scott]

who knows? i would say because he wasn't big but then neither is chicks on speed and they're mentioned.

but like the cardigans and nina persson(who's pictured alongside rihanna in this article),henrik vibskov,chicks on speed and scissor sisters...justice had actually already contributed a design for DAA.

 

[Scott]

^also,you guys can purchase some of the original designs for DAA on the web site.

please check that out as well as it is the original project from ninette herself. ninette is a friend of mine(explains my earlier excitement )and she's poured her blood,sweat and tears into this,so to speak. so it would be an injustic not to mention that.

http://www.designersagainstaids.com

 

[JJohnson]

I cant wait to get mine

 

[savanna84]

I will defenitely be buying one. I think it will be one of the mens shirts.

 

[freefashion]

Hi everybody, great to see that people are discussing the project, we're super excited about being able to reach so many young poeple this way! the t-shirts (made of certiefied organic cotton) look much better than they do on the page in german vogue- i mean, WHY put them alll on a female doll, even the men's shirts?
and h&m doesn't keep one cent of the profits, all the net proceeds go to future aids awareness/prevention programs geared towards young people. of course this already is an awareness raising project in itself, for instance we did videos of many of the artists where they explain why they participate (fi Rufus, Chicks on Speed, Timbaland, Rihanna, Nina Persson, Katharine Hamnett, Good Charlotte...)- if you google 'fashion against aids' on youtube you'll find several videos there.
If thanks to this campaign just one young person decides to take more care in his/her sex life and will take the HIV/AIDS situation in the 'rich' countries more serious, it'll all have been worth it. But of course we hope a lot more people will 'stop and think';-)
The Fashion Spot has been such a big support for DAA, so i'd like to say a big thank you to all of you; And believe me, the t-shirts are gorgeous- and affordable;-)
Happy Holidays!
Ninette (founder/director 'Designers against AIDS')

 

[James1057]

i'll be getting one

 

[PetitPuppy]

I'll buy a few of them.
I don't care if they look not so stunning. It's the 'thing' behind these t-shirts: AIDS.

 

[kanita]

I'm guessing the Justice one will self it self.

 

[2Nova]

i am def going to buy one maybe a few!

 

[EuropeanGlamour]

I don't think this will raise awareness of AIDS by a significant amount. This concept has been played out so many times that most people who buy the clothing don't really purchase it for the message, but for the sheer fact that it's the 'trendy' thing to do at the moment.

Just my two cents.

I agree 100%, it's all about trends. There are those who are genuinely compassionate, while many others are just going with the trend. It's in style to be compassionate for a cause, as harsh as it sounds.

 

[EuropeanGlamour]

Also, what I'm thinking is that why can't the company donate the money? I'm pretty sure it would be hefty amount as well. I'm beginning to think it's marketing ploy just like Product Red.

 

[aMMbitious]

as much as it's a trend, think about the number of shirts available to buy out there!
so making a simple choice to get one that supports research for a fatal sickness that potentially affects us all is a great, simple thing to do imo

 

[seanutbutter]

Also, what I'm thinking is that why can't the company donate the money? I'm pretty sure it would be hefty amount as well. I'm beginning to think it's marketing ploy just like Product Red.

I always wonder that myself, and I think the default response would be that they want to raise awareness of a particular cause.

However, as I've said before, people rarely take much action after donating to a charity or organization. They buy their t-shirt, tell people they donated, and then go back to their everyday lives. Of course, this is just a generalization, but it could very well describe most people who participate in these things.

 

[unipine]

isn't buying one of these shirts better than contributing nothing at all? that is pretty much the point of this organization, getting people involved who normally wouldn't, even if they play a small part. you've got to start somewhere, don't you? having the attitude that it's just trendy and won't amount to anything is even less helpful.

 

[johnson.s]

i really like the ' two scissors' shirt !

 

[nita-karoliina]

cool idea..i would buy one shirt..

 

[seanutbutter]

isn't buying one of these shirts better than contributing nothing at all? that is pretty much the point of this organization, getting people involved who normally wouldn't, even if they play a small part. you've got to start somewhere, don't you? having the attitude that it's just trendy and won't amount to anything is even less helpful.

But buying a t-shirt isn't going to singlehandedly stop AIDS. I've seen people who fall into these type of organizations, and they rarely go farther in fighting this cause than donating. Money isn't going to stop AIDS, and selling these 'fashionable' pieces is giving off the idea that AIDS is some sort of trend.

 

[freefashion]

fashion for AIDS awareness

But buying a t-shirt isn't going to singlehandedly stop AIDS. I've seen people who fall into these type of organizations, and they rarely go farther in fighting this cause than donating. Money isn't going to stop AIDS, and selling these 'fashionable' pieces is giving off the idea that AIDS is some sort of trend.

I surely hope this isn't going to be a trend or hype, as that means it would go away again next season- and we won't have achieved our goals that quickly. In fact I work on AIDS awareness projects since 2001 and I DO believe that this kind of awareness collection can make people rethink their attitude to sex; after all, when all these celebs lend their hand to the casue and speak out on video why they do it (a lot of them lost one or more friends to the disease), it really is meaningful. Also, if you spend less than 15$ on a very nice looking organic cotton design t-shirt, you're hardly 'donating'- it's H&m who are donating alll net proceeds to future projects. Also, with their very efficient PR machine, FAA already is an awareness project all in itself, which will get people talking and hopefully thinking. I mean, it's already doing that here, right;-)? I'm very happy that we approached H&M for this project and hope we will succeed in reaching a lot fo young people with it. As you might know, H&M opened two stores in China earlier this year, where HIV/AIDS simply "didn't exist" until one or two years ago. Maybe FAA will start a discussion there as well.
You're right, money doesn't stop AIDS and money isn't what FAA is about- it's about understanding and believing that AIDS still happens close to home too- and if some young people don't believe your teacher or parent, maybe they will believe Timbaland, Rufus Wainwright or one of the other celebs? At least we'll have tried.