Dior Homme will allure the male skins with its new cosmetic line of care to the masculine: Dermo System. Well targeted products, six, with a design sober, smart, in black and white, glass and steel, created by Hedi Slimane.Une galenic innovating and of the formulations resulting from dermatological technology preserve the youth of the skin of the men. Two patented credits, B-Ecdysone, healing, repairing, regenerating, and phosphates it vitamin E, powerful anti-ridicalizing, act as symbiosis for the greatest happiness of the virile skins.
Freezing cleaning microphone-purifying, mask detoxifier matifiant, hydrating lotion alleviating, hydrating emulsion repairing, serum smoothing youth and serum eyes smoothing youth, Dior Man Dermo System, from 36 to 75 E.
Available exclusively in France as of on October 2, 2006.
The system, by Hedi Slimane, is called Dermo system, and "is the equivalent of his precision tailoring for Dior Homme captured in square-ish pots of smoky, light gray glass."
"It's a very targeted line," Slimane said. "It's very rational and systematic in the sense that it's a few targeted products that will complement each other." There's NO added scent to any of the products.
It will be unveiled in Paris on July 5 - the day after the spring 07 show. It will arrive in about 2,000 doors in France in early October. An international rollout (including the US) is slated to follow in LATE 2007.
The system consists of four products: a hydrating toner, serum, moisturizer and an eye cream dispensed directly on the skin via an applicator resembling a click pen. Retail prices are $51 for eye serum, $62 for 100 ml of toner or 50 ml of moisturizer, or $96 for 50 ml serum.
The packaging is meant to appeal to a design-sensitive crowd, reflecting Slimane's exacting sense of proportion. The dimensions of each pump-style bottle are carefully calculated for a balance between height and circumference. Linear ridges or pleats, a signature feature of Dior Homme leather goods, are echoed on the containers.