Dior is dead as a brand, let's be honest. They reached their apex with Kris Van Assche and Raf Simons and then it all went downhill once they realised they could make a tonne of money producing and selling cheap garments and canvas bags and random accessories like water bottles and key chains and towels. That is what Dior is now. It's nothing more than a cash cow for the LVMH shareholders.
What's more, both Kim Jones and Maria Grazia Chiuri are extremely trendy and commercial designers, who reflect trends rather than lead the way. They almost design like trend-forecasters and marketing gurus rather than actual designers. And in doing so, they've both cheapened the brand beyond recognition. It's almost embarrassing to wear Dior these days.
Observe who wears Dior Men these days too and their front row. It's all extremely tacky and vulgar and lacking any sophistication whatsoever. Case in point:
DIOR