Dior Menswear S/S 2026 Paris

[Cocteau Stone]

^ for the full response from the Asian market, we’ll have to wait until we see the womenswear collection. Maybe at least couture if there is a minor “by appointment” arrangement for the clientele if they allow photos. Menswear at Dior has been an odd dud (no thanks to Kim) and I think a large amount of the clients are for the womenswear. Even his first RTW for women’s will let the couture clients know what the gist may be in a fuller format vision wise as they may ask for custom order variants of RTW or if he uses a design trickle down effect (Couture to RTW and/or vice versa).

 

[Creative]

VIP clients receive pre-order PDFs from their sales advisor.

Editors and store buyers –although I don't think Dior does wholesale for RT– also receive the same PDFs as part of the resee.

Yeah, Dior does wholesale in RTW as well.

 

[Creative]

The pricing debates kind of surprise me sometimes.

Luxury is just absurd so its pricing it’s also absurd. An Hermès bag costs 4 times an average monthly income in Europe.

Also, when people want reasonable pricing, what does that even mean in luxury?

3000€ for a knit is fine but 6000 for a “couture” short isn’t? I don’t get it.

People buying Dior RTW don’t care much about pricing and sometimes the more expensive the better… humans are this silly sometimes (not excluding me here). It’s a very basic marketing strategy and it works.

It’s like people expecting quality when buying luxury… that doesn’t happen anymore.

I see very poorly constructed dresses retailing for 6K and basic pants with terrible
Finishings for 1,2K

 

[PierreGotha]

So far, this collection seems to be too raw and pressed. The cargo shorts were a cheeky iteration and that was probably the highlight of this debut. Aside from it all, the styling and proportions are something you'd already expect from a JWA collection.

His Womenswear debut should be miles better than this. I'm interested to see what kind of bags he's going to debut. The Book Totes are so tiring, no matter what take or version they come out of.

 

[Lola701]

The pricing debates kind of surprise me sometimes.

Luxury is just absurd so its pricing it’s also absurd. An Hermès bag costs 4 times an average monthly income in Europe.

Also, when people want reasonable pricing, what does that even mean in luxury?

3000€ for a knit is fine but 6000 for a “couture” short isn’t? I don’t get it.

People buying Dior RTW don’t care much about pricing and sometimes the more expensive the better… humans are this silly sometimes (not excluding me here). It’s a very basic marketing strategy and it works.

It’s like people expecting quality when buying luxury… that doesn’t happen anymore.

I see very poorly constructed dresses retailing for 6K and basic pants with terrible
Finishings for 1,2K

I totally agree that the pricing debate is absurd the moment we talk about luxury (or whatever that means) but I think it’s interesting because it has been a factor for some brands. Of course Dior is not Burberry but still. I think it’s also an issue at Valentino now. Suddenly, seeing the same prices they have always command under Michele designs doesn’t click for customers.

But that discussion also speaks to our general sense of entitlement on luxury, which is fairly a new phenomenon.

Back in the days, it was understood that bags were selling so much because in general, a bag was cheaper than a dress, shoes were cheaper than blouse.
Now that bags costs more than RTW, than shoes can cost more than RTW too, a lot of people feels entitled to the idea of this even if for me, buying clothes from big luxury/HF brands is more a question of lifestyle than something else (as it is understood that someone from a middle class who is struggling at the end of the month has others priorities anyway).

It’s BryanBoy who shared the images at first and u find it interesting that a guru of consumerism would be the one the start this lol.

 

[HigthaVandah]

The pricing debates kind of surprise me sometimes.

It’s like people expecting quality when buying luxury… that doesn’t happen anymore.

The two are related. If lux/HF brands had raised prices while maintaining the same quality of construction, materials, and service, the conversation around price would be different.

 

[Norden]

The more I look at this collection the more I feel that this is what Burberry should be. Down to the accessories. I still kinda like this collection. It’s smart, annoying and at times really over and under designed. I think this whole look minus those shoes is quite aspirational.

 

[PDFSD]

Puck news.com​

Dior and the Goldilocks Principle​

Yesterday, LVMH shares rose 5 percent on the news that Goldman Sachs had declared the stock a “conviction buy,” noting that it was a “clear winner in the next luxury upcycle.” Could the analysts at Goldman have been influenced by the warm reception to Jonathan Anderson’s first Dior show? I couldn’t tell you, but I do know that there’s been a lot of hullabaloo around the pricing in the days since the collection debuted—random Instagram accounts have posted screenshots from the line sheet, with various gilets running anywhere from €12,000 to €35,000.
I was able to view part of the line sheet, too. As I reported on Monday, there are five-figure jackets and six-figure coats—couture-level prices, to be sure—but there are also a lot of items priced as you’d expect: €1,200 cable-knit sweaters, €900 chukka boots, €1,500 cargo pants, etcetera. This all sounds right to me. Look, I’m not saying this stuff is cheap, but these prices are comparable to what else is out there. Anderson is not only blurring the lines of who a menswear collection is for—there is truly something for everyone here—he’s also experimenting with what’s worthy of a six-figure price tag. After all, it’s worth the price if someone is willing to pay it.

 

[Marc10]

 

[yslforever]

I really quite love the new art direction, more than the actual collection.

 

[Lola701]

The visuals are very « Christian Dior Monsieur ». Not so long ago I re-watched « Rive Droite-Rive Gauche » and there’s something about it that is very Gerard Depardieu coded. And there’s a scene where the tag of his Dior suit is shown.

It feels very traditional. It’s refreshing but also quite disturbing.

 

[Scotty]

It’s awful. What in the ‘90s? They’re just missing bigger epaulettes.

 

[Avonlea]

I really like Theo Wenner photographs. So much better without the gimmicks and adolescent twinks.

 

[jeanclaude]

Looks like an 80s editorial from Vogue Hommes...boring and dated as hell!!

 

[PDFSD]

WWD
The curiosity about Jonathan Anderson’s Christian Dior debut was real.

According to the fashion house, more than a million people followed the livestream of the fashion show, staged in a giant structure in front of the Hôtel des Invalides, home to Napoleon’s tomb.

In total, Dior achieved more than a billion views on social media, thanks to a communication campaign across 21 platforms in the run-up and aftermath of the June 27 display during men’s fashion week in Paris

“The livestream of the show alone attracted over 200 million views, as did the two teaser videos featuring world football champion Kylian Mbappé,” according to Dior, sharing preliminary data with WWD.



i feel Diorx JWA news exhausted now lol

 

[reese06]

The communication campaign feels larger than the collection itself, all noise, no depth. Cargo shorts inspired by Dior gowns might help move those “Dior” logo embroidered sweaters, but the collection feels stale on arrival.

There’s a juvenile quality in JW’s aesthetic that doesn’t resonate with me and the casting only amplifies it. Nothing about this feels aspirational. I don’t want to be this boy that he put on the runway.

The overall energy reads as: an Anglo former twink in his 40s, now rich enough to orbit younger versions of his past self, but still clinging to a fantasy that's long expired. It’s a no.

I hope his women’s has a bit more to say.

 

[NoInvite]

Image-wise it's all over the place.

I found this take on the teaser campaign quite interesting.

 

[PDFSD]

Image-wise it's all over the place.

I found this take on the teaser campaign quite interesting.

its multi layered and you have to be for a brand to surpass the 10 billion mark
its a smart move to have different moments of storytelling to not be pigeon holed to be one thing just as society is and the luxury client lives.

one is culture the other is lifestyle.... these are elements of luxury life you go to museum or a library/book store you buy art or a book you go to the beach or play tennis you have lunch at x historical restaurant etc

he is addressing his Dior man in all its moments in life and typology of men (clients ideals) the artist the student the aristocrat the athlete the husband the boy friend etc tec

of course we might not like one layer ...but gone are the time you can do one ad and think you reach everyone

he is controlling the content of the feed its smart , i am sure by doing this on going stories he can stretch the attention and also keep stories on going one time its a rower other season is tennis or some other elite sports or not elite a soccer player or whatever.


storytelling Key pillar for brands its crusical

no story is no long term client
no story nothing to believe in is less spending less loyalty les longevity

 

[jeanclaude]

With powerful clothes there is no need for antics like putting Basquiat in an ad (most part of people will think he is just another model).

But all JWA focus on crafts and art is just because at design level he has nothing to say...so he has to do something to divert the focus from the clothes.

 

[Kennnnn]

This guy would drown off the coast of Sag Harbor wading into the water wearing the Dior Bermuda cargo shorts.