It's corporate fashion plain and simple tldr.
McDonald's supremacy ✊
In this case it is very evident, they don't even hide it.
What we can consider the opening interview of this new Dior era was given by Delphine Arnault on the 2nd of June to BoF.
Jonathan even speaks occasionally of "Delphine and I".
There will be commercial feedbacks that Jonathan will have to take in consideration, for future collections.
Right now, for instance, the impact (positive or negative) that have looks as different as Sabrina Carpenter's or Rihanna's might shape the next October collection.
I can imagine also that part of what we have seen so far as Jonathan's Dior were "kind invitations" of LVMH, like re-imagining the supersuccessful Book Tote or having K.Mbappé as muse.
Corporations, by essence, don't like creativity, because creativity is on the chaos side, and corporations are on the control side.
But they need to do as if they liked creativity.
For a corporation, creativity is anything unexpected that increases their benefits and cuts their expenses.
A supertiny bag, where even your mobile phone doesn't fit, at the price of a medium sized bag, is a good example of corporate creativity.
That is why it is more and more difficult to be ravished by corporate fashion: everything is so calculated.
