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[FONT="]Diane von Furstenberg's wrap dresses, and all her subsequent creations, have long been style staples for the yummy mummy.[/FONT]
[FONT="]But her latest collection is targeted at a somewhat younger market, thanks to a collaboration with Gap Kids.[/FONT]
[FONT="]A behind-the-scenes video from the campaign shoot for the highly-anticipated range offers an early glimpse of the designs ahead of next month's launch.[/FONT]
[FONT="]Shift dresses, shorts and cropped trousers keep the silhouettes simple, with all the statement coming from the prints.[/FONT]
[FONT="]The most prominent is a vibrant pebble-inspired design, which comes in varying sizes and an array of bright primary colourways.[/FONT]
[FONT="]The designer reveals in the video that the collection was designed to celebrate life and colour.[/FONT]
[FONT="]She explains: 'I wanted to go to the core of what the brand is and take print, and make them fun print and things that little girls would like.'[/FONT]
[FONT="]Indeed, the young models chosen to showcase the collection appear to be having a ball, daubing the set with paint, and dancing with Ms von Furstenberg.[/FONT]
[FONT="]We also see footage of the design team putting their ideas together on mood boards, including fittings for some of the garments in their earlier stages.[/FONT]
[FONT="]The designer is seen in one clip pulling a collar up on one child saying: 'Give them a little attitude.'[/FONT]
[FONT="]In another, she looks at the little girl she is fitting and asks: 'That is chic, don't you think?'[/FONT]
[FONT="]A further shot of her tying a bow at the waist of one of her models demonstrates how the wrap dress concept has filtered into the collection.[/FONT]
[FONT="]Her aim, Ms von Furstenberg explained, was to empower the girls she was designing for.[/FONT]
[FONT="]'A little girl, the minute she is born, she already is the woman she will be,' she said.[/FONT]
[FONT="]'So to empower a little girl is to empower the woman she will become.'[/FONT]
[FONT="]The collection will see her follow in the footsteps of Stella McCartney who created two sellout lines for Gap last year before launching her own childrenswear range.[/FONT]
[FONT="]In a statement announcing the collaboration last summer, Ms von Furstenberg cited her role as a 'proud mother and grandmother' as her inspiration to branch out.[/FONT]
[FONT="]She added that she was excited to work with the 'superstar retailer',[/FONT]
[FONT="]Art Peck, president of Gap for North America, described the designer and CFDA President as 'a true American fashion icon and inspiration to women around the world.'[/FONT]
[FONT="]He said: 'I'm looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic colour and femininity.'[/FONT]
[FONT="]The DVF Loves Gap collection launches on March 15. For more information and to watch the video, visit [/FONT][FONT="]Gap.com[/FONT]
[FONT="]Diane von Furstenberg's wrap dresses, and all her subsequent creations, have long been style staples for the yummy mummy.[/FONT]
[FONT="]But her latest collection is targeted at a somewhat younger market, thanks to a collaboration with Gap Kids.[/FONT]
[FONT="]A behind-the-scenes video from the campaign shoot for the highly-anticipated range offers an early glimpse of the designs ahead of next month's launch.[/FONT]
[FONT="]Shift dresses, shorts and cropped trousers keep the silhouettes simple, with all the statement coming from the prints.[/FONT]
[FONT="]The most prominent is a vibrant pebble-inspired design, which comes in varying sizes and an array of bright primary colourways.[/FONT]
[FONT="]The designer reveals in the video that the collection was designed to celebrate life and colour.[/FONT]
[FONT="]She explains: 'I wanted to go to the core of what the brand is and take print, and make them fun print and things that little girls would like.'[/FONT]
[FONT="]Indeed, the young models chosen to showcase the collection appear to be having a ball, daubing the set with paint, and dancing with Ms von Furstenberg.[/FONT]
[FONT="]We also see footage of the design team putting their ideas together on mood boards, including fittings for some of the garments in their earlier stages.[/FONT]
[FONT="]The designer is seen in one clip pulling a collar up on one child saying: 'Give them a little attitude.'[/FONT]
[FONT="]In another, she looks at the little girl she is fitting and asks: 'That is chic, don't you think?'[/FONT]
[FONT="]A further shot of her tying a bow at the waist of one of her models demonstrates how the wrap dress concept has filtered into the collection.[/FONT]
[FONT="]Her aim, Ms von Furstenberg explained, was to empower the girls she was designing for.[/FONT]
[FONT="]'A little girl, the minute she is born, she already is the woman she will be,' she said.[/FONT]
[FONT="]'So to empower a little girl is to empower the woman she will become.'[/FONT]
[FONT="]The collection will see her follow in the footsteps of Stella McCartney who created two sellout lines for Gap last year before launching her own childrenswear range.[/FONT]
[FONT="]In a statement announcing the collaboration last summer, Ms von Furstenberg cited her role as a 'proud mother and grandmother' as her inspiration to branch out.[/FONT]
[FONT="]She added that she was excited to work with the 'superstar retailer',[/FONT]
[FONT="]Art Peck, president of Gap for North America, described the designer and CFDA President as 'a true American fashion icon and inspiration to women around the world.'[/FONT]
[FONT="]He said: 'I'm looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic colour and femininity.'[/FONT]
[FONT="]The DVF Loves Gap collection launches on March 15. For more information and to watch the video, visit [/FONT][FONT="]Gap.com[/FONT]
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