Emanuel Ungaro - The All-Things Emanuel Ungaro Thread

[mikeijames]

The real problem here is someone in charge who knows nothing about the business of fashion.

i agree with you to a degree, but imagine the controversy of replacing a genius like lagerfeld with an unknown -- but for her party girl reputation -- stella mccartney.

 

[mikeijames]

If Lindsay Lohan is the only one Ungaro's managment team can think of...

You could pick any young RCA or CSM grad, someone who does a good sexy dress, and they'd bring the brand back to full force. Mark Fast?

i think their larger point is that just another designer doesn't bring the sort of press they think they need to revive ungaro. i suspect that's why they replaced dundas -- clearly a visionary -- with cortozar. when cortozar didn't bring along some of his celebrity clientel -- and the press that follows -- they thought they'd bring in someone who could.

 

[honeycombchild]

I'm sorry but celebrities being paid to endorse brands, fronting perfumes and such is in no way related to employing a celebrity with no experice at all to have a hand in the creative direction of a company. If it had been someone like, I don't know, say Mary Kate & Ashley then perhaps I wouldn't be so irritated by the news. At least they have some form of experience.


I agree with Reese06. I clearly should have spent my time and energy elsewhere. Who needs a degree in fashion?

You can clearly make one or two deccent films, a whole lot of bad ones, layer on too much tan and apparently get handed the creative reigns of a brand. No experience needed.

 

[mikeijames]

Pilati hired them officially to his design team... ?

he hasn't had to....ysl sales are good at the moment

 

[honeycombchild]

i agree with you to a degree, but imagine the controversy of replacing a genius like lagerfeld with an unknown -- but for her party girl reputation -- stella mccartney.

Party girl reputation perhaps, but a party girl reputation with a degree in Fashion Design from CSM.

 

[mikeijames]

I'm sorry but celebrities being paid to endorse brands, fronting perfumes and such is in no way related to employing a celebrity with no experice at all to have a hand in the creative direction of a company. If it had been someone like, I don't know, say Mary Kate & Ashley then perhaps I wouldn't be so irritated by the news. At least they have some form of experience.


I agree with Reese06. I clearly should have spent my time and energy elsewhere. Who needs a degree in fashion?

You can clearly make one or two deccent films, a whole lot of bad ones, layer on too much tan and apparently get handed the creative reigns of a brand. No experience needed.

don't get me wrong: there's always a place for bonafide designers, i just think it's naive for us to think that storied houses like this can come back to life without the help of (1) a marquee designer or (2) help from celebrities. phoebe philo stands as an excellent example of how great designers will rise to the surface and have the same effect that an appointment like this would. who among us is not MORE eager to see what's going to happen at the house of celine than we are at the house of ungaro?

 

[Deleted member 7575]

i agree with you to a degree, but imagine the controversy of replacing a genius like lagerfeld with an unknown -- but for her party girl reputation -- stella mccartney.

Not the same thing, McCartney was a trained designer.

 

[Deleted member 7575]

i think you overstate the success of givenchy. my larger point remains that other houses put celebrities on payroll in different ways. and timberlake did more than advertise a fragrance, he collaborated with their nose to create a fragrance HE LIKED. imagine the NOSE of parfums givenchy having to bend to justin timberlake.

Timberlake chose one of a few options, posed for the shoot, went to some events, and then collected his paycheck.

 

[fashionista-ta]

Timberlake chose one of a few options, posed for the shoot, went to some events, and then collected his paycheck.

Hey, I read the article in Elle and it was a bit more complicated than that According to him, he did his best to blow them off, telling them he didn't like men's fragrance and was going to be an extremely hard sell. They convinced him that together they could create something that would be an anti-cologne ... a clean scent he would actually like.

 

[esquire]

If Lindsay Lohan is the only one Ungaro's managment team can think of...

You could pick any young RCA or CSM grad, someone who does a good sexy dress, and they'd bring the brand back to full force. Mark Fast?

or if they still need a celebrity what about Oprah?? lol

 

[esquire]

Party girl reputation perhaps, but a party girl reputation with a degree in Fashion Design from CSM.

yeah but everybody knows that in fact Phoebe Philo was the real designer behind Chloe.... look at SM own collection when she got the job @ chloe... awful .

 

[fashionista-ta]

^^ I doubt she'd do it ... Oprah turns down offers like this (OK, there are no other offers quite like this) ... because she's not desperate, for money or for something to do. She knows what her niche is, and she's already burning the candle at both ends doing what she should be doing. You notice she has no clothing line ... not for lack of offers. I actually kind of wish she would do one.

 

[mikeijames]

Not the same thing, McCartney was a trained designer.

we've entered different times. that was a decade ago.

 

[mikeijames]

Timberlake chose one of a few options, posed for the shoot, went to some events, and then collected his paycheck.

my point is that he got paid for creative input, not just his face and name.

 

[eternitygoddess]

lol! as if Givenchy would ever NEED (much less pay) creative input from Justin Timberlake of all people.

 

[fashionista-ta]

^ They thought they did. I don't see his appeal, but I guess they've noticed that a lot of people apparently do ...

 

[Deleted member 103203]

It just brings to mind another brand where you can literally point at each look and name the designer that did it within the past two seasons.

Marchesa?

I'm so disgusted......I can't even put everything I want to say in words.

 

[mikeijames]

the plot thickens: apparently, he interviewed five celebrities for the job including madonna and paris hilton and chose lindsay lohan....any stabs at the other three?

Lindsay Lohan's brief: make Ungaro 'cooler'

Wed Sep 16, 2:56 pm ET


PARIS (AFP) – Hollywood actress Lindsay Lohan's new brief as "muse" of Ungaro is to give the Paris fashion house a cooler look and be a "travelling ad" for the brand, the head of the luxury firm said Wednesday.


Speaking to AFP, Mounir Moufarrige, president of Emanuel Ungaro, said that when "reaching out for the consumer, it is celebrities who attract a huge degree of attention."


He met five celebs including Madonna and Paris Hilton before opting for Lohan, a 23-year-old paparazzi favourite who was last week appointed artistic advisor to the label's new chief designer Estrella Archs.


The House of Ungaro style will remain but Lohan hopefully will bring "something younger, more cool, with a different attitude," Moufarrige said.


"She knows clothes," he said. "She will be a travelling advertisement."


The Lohan/Archs duo are collaborating on Ungaro's spring/summer 2010 collection to be unveiled at Paris Fashion Week next month.


Moufarrige said sales had remained unchanged during the three seasons when collections were designed by British-Colombian stylist Esteban Cortazar.


"You can't wait for four or five years during a recession when structural costs are high," he said.


Lohan was once regarded as one of Hollywood's brightest young talents, but her career hit the skids in 2007 after she was convicted for drunk driving and taking cocaine.
Since then she has appeared in a series of commercial flops and become famous mostly for partying.



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[ponytrot]

uh...the fact that PARIS HILTON was an option?!

doesn't speak highly of the standards of selection

 

[Lite_Brite]

I can't think of why someone would be compelled to associate their brand with this girl anymore. She doesn't even really have that no-such-thing-as-bad-publicity appeal anymore.