new campaign info from wwd - some we already have, others should be adjusted:
MULTIPLE MEISELS: What do Vera Wang, Gianfranco Ferré, Pringle of Scotland and Missoni have in common? Well, for fall, Steven Meisel. All four fashion houses asked the photographer to shoot their ad campaigns for the season.
Meisel shot Stella Tennant for the Wang ads. "I chose to work with Steven Meisel because of his ability to photograph women so beautifully," Wang said. "He was able to balance the rich texture, color and glamour of the collection with a languid, leisurely mood."
Ronnie Cook Newhouse led the campaign's creative direction, and Stephen Wolstenholme of House+Holme was also on hand for the shoot at an Upper East Side apartment. The ads will appear in September issues of Vogue, W, Harper's Bazaar, Elle and T, to name a few.
Meanwhile, after featuring colorful images that had an ethereal, dreamlike and mysterious quality to them for spring, Pringle's fall campaign is returning to an edgier, more modern take. The brand's new campaign features models Matt Gordon and Sasha Pivovarova — who was picked because she is a favorite of creative director Clare Waight Keller (and she was available after being released from her Prada contract). Keller also brought in Fabien Baron and Karl Templer to style the campaign. "...I wanted to reference the work of great British photographers and pay homage to Terence Donovan and David Bailey," said Keller. The black-and-white ads will break in select September magazines.
At Missoni, which features Iselin Steiro, Kinga Rajzak and Mathias Lauridsen, inspiration came from the Bernardo Bertolucci film, "The Conformist." "This film is so aesthetically compelling to me. In it, Bertolucci and cinematographer Vittorio Storaro create an astounding combination of visual patterns and textures that felt very Missoni — a sort of color-tinted, supersophisticated film noir that I felt worked very well with the mood of the fall-winter 2008 collection," said Angela Missoni. Over at Ferré, a spokeswoman noted that the fall campaign is the first step toward the company's future direction that will be carried on by Tommaso Aquilano and Roberto Rimondi of 6267. The images convey a multicharacter story set seductively in the Forties, featuring models Julia Stegner, Malgosia and Javier de Miguel.