It’s no secret Donatella Versace is passionate about fragrances.
When Versace started work on new women’s fragrance Versense, she kept her favorite floral scents and aromas from the Mediterranean in mind.
Set to launch from April, Versace described Versense as a lighter, more contemporary floral fragrance.
“Versense perfectly represents the Versace woman. I created a fragrance to make her feel incredibly lighter. There’s something very optimistic and confident about being free, and it was that feeling that I tried to capture for Versense,” said Versace.
A print campaign for Versense depicts German model Toni Garrn in a Versace evening dress on the shore of a beach. Shot by Italian photographer Michelangelo di Battista, the advertisement will be spun out into a 10-second television commercial.