Kellan Lutz set hearts aflutter when he was announced as the new face of denim brand Dylan George. And now, he’s making ladies swoon even more by showing off his assets in the just-released photos from the campaign. The fall 2011 ads, shot in Beverly Hills last week with model Anne V. (also a face of the brand) feature Lutz wearing the line’s premium denim as he strolls and laughs with his costar. In addition to serving as the face of the campaign, Lutz will also play the role of designer: the Twilight star teamed up with Dylan George founder Danny Guez to design a 25-piece ready-to-wear menswear line called Abbot + Main by Dylan George, available this August.