I used to fight how fair i was by laying out in the sun for hours, but to no avail - i would burn like a mother and then go back to my original colour, except on my face where the freckles would come out like crazy. Over the years Ive pretty much grown to accept my pale skin, even though it comes with not being able to find quality foundation and powder products light enough to match. Oh, and the "so, are you like albino?" insult insult i get because im also very blond is really annoying. Fortunately I found a really great sunscreen for the face that Im hoping will help my freckles fade over time. Its made by Neutrogena, its called Sheer Touch or something like that and it comes in SPF 45 and SPF 55, but I love it because it doesnt feel oily, it doesnt make your face look shiny and it goes great under makeup. It's also waterproof, sweatproof, rubproof and oil free. One warning, however, I had a reaction to it around my eyes which makes the area burn any time any substance comes in contact with it, but overall its still a very good product.