I hate the awkward placement of the accessories. Lagerfeld loves to do this for Fendi - he wants to do a very stylized shot, so just having a bag in her hand won't be fashion enough.. or more likely in his terms 'New' enough, so he puts it on the model's head.
It's an ad campaign, not a catalogue shoot, use some imagination to show the interesting details or the quality of the stitching. If he doesn't have that he should hire a decent photographer.