Ferrari S/S 2024 Milan

I really wonder what's the purpose of the existence of this line. Was it ever explained? It's very difficult for me to comment on this collection because it's a whole lot of nothing and I don't understand where it's meant to live...
 
What's the point of introducing underwear if they don't have any fashion-related status as a company? Nobody's gonna buy it, same with the clothes. Such a waste of resources.
 
It makes sense for the billionaire ferrari customer who wants Merch but not the basic run of the mill Ferrari by Puma stuff.
 
It makes sense for the billionaire ferrari customer who wants Merch but not the basic run of the mill Ferrari by Puma stuff.

But one would think that someone who wants Ferrari merch (albeit a luxury version) would want it to be branded, wouldn't they? Look at my navy jumpsuit, guess what, it's Ferrari? Meh.
 
But one would think that someone who wants Ferrari merch (albeit a luxury version) would want it to be branded, wouldn't they? Look at my navy jumpsuit, guess what, it's Ferrari? Meh.

Lol i was thinking - where is the prancing horse ?
 

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