I was looking for a couple of months for a darker red that wasn't too cool. I have neutral-cool skin (MAC NW25) but look awful in colours that are too cool. I used to wear Guerlain KissKiss in 525 Folie de Grenat but when it wore off it was really purply-pink on my lips, not what I wanted at all. Anyway so I bought Dior's Diorific lipstick in Magic Wine (aka Rose Abracadabra) from strawberrynet and it's perfect. Gets great reviews on makeupalley. The other deep red that looks good (I haven't tried it though) is Dior Addict lipstick in Abyss Red.