i found this article that might be of interest ( hope it hasn't been posted before...) (from the telegraph)
When did shopping become a team sport?
(Filed: 14/06/2006)
Why do the England team's wives and girlfriends go shopping in packs? It's not about buying, says Judith Woods, it's about one's status in a group
In pictures: shopping for England
In pictures: Beckhams' World Cup party
First came the boozy night out; now, the designer shopping spree - both in attacking formation. The WAGs (Wives and Girlfriends) of the England squad are showing their mettle with some slightly alarming demonstrations of team spirit. On Saturday, they showed their prodigious capacity for Red Bull. On Monday, they descended en masse to the shopping arcades of Baden-Baden, sweeping to victory with £4,000 of designer labels in an hour.
Footballers' wives hit the boutiques of Baden-Baden
By their standards, this might seem like a modest sum and was hardly serious shopping - a few belts, sunglasses, shoes and so forth (the equivalent of anyone else popping into Accessorize for a little something to cheer herself up on a rainy lunchtime). But we are only at the group stage of the tournament, and like the English team, the WAGs are clearly just getting started.
However, a burning question remains - no, make that two questions. First, haven't they got enough Prada T-shirts already? And, second, why? Why on earth would any right-minded woman want to go shopping with a pack of other women - especially in Baden-Baden?
This affluent little spa town has much to recommend it, including a cosmopolitan cultural history, Belle Epoque villas and a clutch of classy boutiques. But it's hardly New Bond Street, or even Bluewater.
Yet in this situation, it seems that it is not the shops or, indeed, what the WAGs buy in them that are significant, but the act of shopping itself. It's all about the bonding.
"Shopping is a really good ice-breaker among women, because everyone can have an opinion," says Jenny Summerfield, a psychologist and life coach. "There's social affirmation and a social connection. If the England players' wives and girlfriends are looking for common ground, it's a good way to establish that.
"The junior members will want to impress the wives of more famous footballers in the team, so the pressure is on these women to get along with the rest of the group, whether that's through drinking or shopping."
It is odd then, that our finest footballers' wives looked more like a Top Shop staff outing than a gathering of sporting ambassadresses on a high-spending spree. Victoria Beckham - notably absent from the line-up - must have been weeping into her tattered copy of Style Commandments as she surveyed the sartorial wreckage. Where were the timeless classics, the vintage inspiration? Where, for pity's sake, was Audrey Hepburn?
Vanessa Perroncel, Lisa Roughead and Michaela Henderson-Thyne
Only Elen Rives, Frank Lampard's girlfriend, clearly recovered from her flamboyant dancing on a nightclub bench on Saturday night, passed muster in black short-sleeved blouse, cream shorts and must-have peep-toe wedges. As for the rest, Vanessa Perroncel, girlfriend of Wayne Bridge, wore a crumpled-look white dress. Lisa Roughead (Michael Carrick), looked positively matronly in a middle-aged ex-pat ensemble of turquoise top and white shorts, topped off with a misguided studded belt and frumpy flatties.
Micheala Henderson-Thynne (Stewart Downing) looked like a Big Brother contestant in denim shorts and slouchy boots. While Carly Zucker (Joe Cole) wore a pair of candy-pink jeans and a shrunken top that most of us might set aside for doing the housework. No wonder Coleen McLoughlin sloped off on her own to snap up a couple of pairs of shoes (Gucci and Christian Dior) and a brace of Dolce & Gabbana blouses.
That McLoughlin and, indeed, Mrs Beckham, steered clear of the shopping pack says much about their status in the group. As the alpha females, whose reputations are established, they are happy hunting solo.
For the other wives, there's clearly safety in numbers. But there's something quintessentially teenaged about shopping in a gang.
Most grown women I know would be appalled at the idea of shopping in a pack. The rule of thumb is very much that a single friend is fine (although it can be tiresome if she will insist on frittering away precious hours on lunch). As a twosome, you can move with speed and stealth and are more likely to be honest if a garment makes you look a bit lardy.
A third person may be considered, but only if she's from out of town, doesn't get to Selfridges much, and is happy to be bossed about. Above this critical mass, a trip turns into an expedition, the group dynamic takes over and, with it, an air of recklessness. How else can one explain the fashion for tulip skirts?
"Women who shop in a group tend to get a bit hysterical," says Hayley Bennett, a personal shopper based in London.
"The only times I ever take a group are hen nights, and then it's more about having fun than buying something in particular. Personally, I can't think of anything worse than shopping in a pack; no one will tell you how you reallly look. Instead, they egg you on to buy things, regardless of whether or not they suit you."
Bennett takes her clients out singly, or occasionally in pairs, if friends or sisters want to shop together. But her golden rule is never to let them try on clothes at the same time.
"If two women are trying on clothes, they are too distracted to offer a proper appraisal of how the other one looks in an outfit. I get them to decide who goes first, so they both can have the other's full attention."
Word has it that Baden-Baden retailers brought in extra stock to ensure that over the next few weeks, the England women will have plenty to tempt them. One can only hope they allowed for a spirit of competiveness off as well as on the pitch.
"I sometimes hold corporate events at Hobbs," says Bennett. "Women from City firms are invited along to have a glass of champagne and browse. A lot of them come with no intention of getting anything, but once they see colleagues and friends buying, they start to get a sense of rivalry. If there aren't enough of the right size to go round, things can get pretty tense."
One wonders whether Sven-Goran Eriksson has considered the shopping effect on his team's morale. After all, if the wives are happy, the guys are happy. A tussle over a pair of Versace trousers could rend the squad asunder.
No wonder he's generously given the England players so many days off. It's to keep the peace when their womenfolk come back from a hard day's shopping.