HEART AND SOLE
"Ballets [pumps] have never looked as good as with those Biba dresses and their little puff sleeves and zips - they were so short that my father used to make me wear two pairs of knickers underneath mine!" recalls
French Sole founder Jane Winkworth. "But that's how pumps should be worn. They're supposed to be indolent and sexy, slopped down a bit at the back and a bit scuffed up from where you've whipped them off and stuffed them in your handbag." With a fanbase that includes Kate Moss (who loves her black Pirouettes), Sienna Miller (who favours the Camilla) and Scarlett Johanssen (a fan of the Simple Cut in gold and black), French Sole's luxurious ballet flats are undisputedly an A-list style staple.
Endearingly, each pump has its own name - the Shilpa, for example, was named after Bollywood star Shetty, after Winkworth got hooked on last season's
Celebrity Big Brother. Watch out for the more obscure ones; Winkworth also names her shoes after people she dislikes, making anagrams of their names - not that the shoes suffer, of course, by association. Winkworth - who found her fashion feet in the Sixties and started her business selling pumps bought whilst holidaying in the South of France at charity fairs, before setting up shop in 1993 - isn't modest when it comes to her business. "We've had a phenomenal amount of success," she tells the
Evening Standard. "It's been a long career but I do think French Sole has single-handedly made ballerinas a fashion classic." And the 60-year-old entrepreneur has no intention of slowing down. She has just designed her first bridal range, the Confetti Collection, a new Pirouette label for larger sizes and this winter's collection, which was influenced by the lace, furs and brocades on the catwalks. (June 5 2007, AM)
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