For the exact same reason why black designers almost exclusively design streetwear or hoochie clothes... (Bless C.J.R., Mowalola, Rushmey and the slew of Nigerian designers who are capable of creating clothing that actually requires mental effort).why is she so obessed with poncho?
I might be wrong on that, but it looks like this brand's target is a group of NYC's socialites who want to be taken seriously. That's the kind of impression I usually get from their clothing and it would actually explain the complete lack of humor and sensuality.Why can't there be any sex appeal or sensuality when doing sustainability?
The irony of a brand touting sustainability and appealing to socialites...I might be wrong on that, but it looks like this brand's target is a group of NYC's socialites who want to be taken seriously. That's the kind of impression I usually get from their clothing and it would actually explain the complete lack of humor and sensuality.
Oh for sure! I think true sustainability is actually something a very select few can honestly do when it's done intentionally, especially in regards to fashion because it requires a huge amount of privilege and accessibility. Those that are honestly sustainable don't care so much about fashion or have done some extensive research. "Sustainability" doesn't even mean much anymore and is used like a stock character when someone needs a hot topic word to apply to their work/brand, so people need to find a new go to. I personally believe "sustainability" is near impossible to apply to fashion, because it's in fashion's nature to create stuff. But people need a model of it existing to make themselves feel better, which is fine. Just make it look well designed.But isn't the irony of Gabriela Hearst the essence of the whole discourse of sustainability? Of course it's a wonderful idea to minimize negative impact, but it's incredibly excluding since people will not give up on the use of virgin polyester or acrylic. The 'sustainable' part might be just too expensive for some of the customers. Therefore, I think at this point it's more a privilege instead of a real alternative, and we all know that Hearst's path has been marked by privilege.