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This is interesting.
From vogue.co.uk
From vogue.co.uk
GIORGIO ARMANI COUTURE
AT 70-years-old, you'd think Giorgio Armani had conquered every corner of the fashion world, but he still wants to make it in the world of haute couture. The Italian designer has announced that he will unveil his first couture collection in Paris in January to 300 guests and, despite being off the official calendar, it is likely to be one of Couture Week's hottest tickets. With the likes of Versace and Emanuel Ungaro announcing that they had pulled their incredibly expensive couture lines to concentrate wholly on ready-to-wear in recent seasons, Armani is going against the grain by launching the Giorgio Armani Atelier. He is, however, determined to silence murmurs in the fashion industry of his impending retirement and is going to great lengths to prove that there is plenty of design spirit left in him yet. Having created several intricately layered and embellished gowns for his spring/summer 2005 collection in Milan last September, he says that couture was simply "a natural progression to expand this point of view into the Giorgio Armani Atelier collection and bring it to Paris", adding that he is "now aiming to capture the very summit of the luxury market". (December 2 2004, AM)