Excerpt from WWD:
Recently, Bündchen has also been taking her message to corporate America, joining DraftKings as a special adviser for environmental, social and governance initiatives, and launching a collaboration with the fantasy sports giant to plant 1 million trees by Earth Day 2022.
“In today’s world, in my opinion, it isn’t enough for companies to just be successful financially,” she said in a press release announcing the news. “Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
Last month, Bündchen and Brady took an equity stake in crypto currency exchange FTX Trading Ltd.. She will also serve as an environmental and social adviser for that platform.
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So she's boosting the crypto and gambling concerns she works with, but what about fashion companies?
And Draftkings can pay an org like the Nature Conservancy to help plant trees - the going rate is 1 dollar per tree. A million dollar donation will do it. What comes after?