michelabella
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.Banco do Brazil launches first major advertising campaign abroad
With an eye on its internationalization, customers and competition, the Bank of Brazil launched on Sunday (26/02) its first big campaign abroad. The bank is already present in 23 countries.
The campaign is the model Gisele Bundchen and tagline "Bank of Brazil. From Brazil to the world. From world to Brazil." The mother of the model is retired from the bench, where he worked for 35 years, as escrituária agencies in the South.
No amount disclosed for contractual reasons, according to Paulo Roberto Caffarelli, vice president of BB, the campaign aims to show that the bank may be the main link for businesses with investors around the world.
The main markets outside of Brazil is Latin America, United States, Asia and Africa. By 2015 the bank expects to have 20 branches throughout the U.S., where he bought last year Eurobank, which will be called Bank of Brazil in the Americas.
Also for 2015 the forecast is for 60 new branches in Argentina.
@AndersonthinksGisele Bundchen reps Banco do Brasil's--Brazil's largest bank by assets--1st global ad campaign. Gisele's mother worked there for 35 years.
http://www.marketingcomentado.com.br/2012/02/banco-do-brasil-lanca-primeira-grande.htmlFor Gisele, the campaign portrays the good time that Brazil is experiencing and the perception of other countries about our country. "It's a campaign of great responsibility because we spread the image of Brazil and how Brazilians are seen out there," said Gisele.
The campaign, created by Master Agency, attributes are highlighted as the Brazilianness, professionalism, sustainability and international experience, the values reinforced by Bank of Brazil Gisele Bundchen. "The brand of BB has 203 years, and bears the name of nationality. Make an association with Gisele synthesizes the attribute of Brazilianness," says the director of Marketing and Communications Bank of Brazil, Hayton Jurema da Rocha.

but yeah I guess we just gotta wait and see. I've wondered as well considering S/S is usually when she gets the most covers. Maybe this time around Summer/Fall will be heavier on the editorial front.