Droga5's Gisele Campaign for Under Armour Scores the Cyber Grand Prix at Cannes
Droga5 said the Gisele campaign led to 1.5 billion media impressions, $15 million in earned media, an average of four minutes spent on the site at the campaign's peak, a 42 percent increase in visits to UA.com and a 28 percent sales increase for the brand. The campaign won two gold Lions and four silvers in addition to its Grand Prix.
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