The Bündchen Factor
Supermodel sheds her wings to front Max Factor?
Wednesday, February 20, 2008
(NEW YORK) Gisele Bündchen: from Victoria's Secret to Max Factor in the blink of a well-coiffed eyelash. The Brazilian supermodel, who parted ways with Victoria's Secret last spring, is in discussions with the beauty giant to secure a two-year endorsement deal with the international cosmetics firm. While no official deal has been signed, industry sources say the contract is worth approximately $2.5 million and could start as early as this summer.
Carmen Electra's role at Max Factor, where she is currently the spokeswoman, and has been since September 2005, remains unclear. A spokeswoman for Max Factor declined to comment when asked if Bündchen would be replacing the actress or simply joining the Max Factor family. "Max Factor can confirm that Carmen Electra is the face of the brand," the spokeswoman stated.