Pantene model will inaugurate the Institute Experience, the first space project in Latin America
Pantene brand of hair care for P & G brings to Brazil the Pantene Institute Experience. Gisele Bündchen, poster girl of the brand since 2007, will make the official opening of the space on November 22 at Shopping Eldorado in São Paulo. The site will operate throughout the summer season for the next three months. The presence of the top should shake the halls of the mall, even the most inattentive. This is because not every day that the world's number one model can be seen up close!
At the time, Bündchen will attend the opening ceremony of the space and will have the mission aimed to present the site to promote the health of hair and beauty brand to consumers. In addition to receiving information on hair care, visitors can perform a hair analysis, technology know-branded products and buy one or more of the seven options Pantene kits, customized especially for Pantene Institute Experience.