Gisele Bundchen

[MartiniKiss]

appearance on The Tonight Show Starring Jimmy Fallon on Thursday (September 4) in New York City.


justjared.com

 

[michelabella]

Jimmy Fallon


http://youtu.be/s0v_GU3fCsE?list=UU8-Th83bH_thdKZDJCrn88g
http://www.nbc.com/the-tonight-show/segments/11216

 

[michelabella]

Gisele Bundchen & Lindsey Vonn Interview on Good Morning America


youtube Port News

 

[michelabella]

Pier 88 studios

Job surprise for today . Lavishing beauty and friendliness ! Gisele Bündchen ♡ #Job #heringkids #surprise #maravilhosa #kids #cute GiseleBündchen # # # #love studio #model #fashion

instagram/isabellapaccini,natipepice,natashalfelix

 

[michelabella]

Having fun at work! Soon news.������ Me divertindo no trabalho.Novidades chegando! @pantenebrasil

instagram/giseleofficial,dudamolinos

 

[michelabella]

Under Armour’s Creative Director Talks Fashion and Breaking Into the Women’s Market

Gisele is not an athlete.” “Is modeling now a sport?” Those were just a few of the reactions to last week’s announcement that supermodel Gisele Bündchen is the newest addition to Under Armour’s “I Will What I Want” campaign, which also features such superstar female athletes as skier Lindsey Vonn, soccer player Kelley O’Hara, tennis pro Sloane Stephens, and ballet dancer Misty Copeland.

The responses didn’t surprise the athletic-gear giant. In fact, they were included as social media banter in a 60-second campaign video, featuring Bündchen, which was released at the start of New York fashion week. This one was also in there: “Under Armour! WTF?”

But really, though, WTF?

Up until fairly recently, Under Armour didn’t make women’s clothes (it sold a men’s size small to women) and has been historically “just for athletes.” Make no mistake: The company is still going after pro athletes, with more force than ever before. (Just look at its current war with Nike for NBA star Kevin Durant; or the $90 million it is spending to outfit Notre Dame’s football team this season, a deal that used to belong to Adidas.)

This week it was announced that the Baltimore-based brand overtook Adidas this year for the number-two slot in highest footwear and apparel sales. Nike remains number one. But with its huge play for the women’s market (a space dominated by brands like Lululemon) and the highest-paid model in the world on its team, it could be anyone’s game for the taking. Meanwhile, the Bündchen video, which has been out a little over a week, has received more than 1,563,562 hits on YouTube.

We touched base with Under Armour’s SVP and executive creative director, Leanne Fremar, to find out what’s next on its global takeover agenda, why Gisele, and what other supermodels the brand is going after. Here’s what she had to say.



Why Gisele? I realize she is certainly athletic, but she is not a professional athlete like the rest of the campaign stars.

Gisele is the latest addition to our constellation of Women of Will, as we call them, but she is not the only story. We wanted to feature a story about an athletic female, a woman who is obviously very well regarded in her field and also an incredible mother, wife, sister, philanthropist, daughter, etc. We just thought she would be an interesting choice.

Are you going after more top models or women of influence in the fashion world?

We don’t have further plans to feature any additional professional models. We want to highlight women from a diverse group of backgrounds.

How is the campaign affecting women’s sales?

We have seen an incredible increase in sales. Lots of items featured in the campaign are doing really well, like the Eclipse Bra Gisele wears in the film and the Seamless Plunge Sports Bra that Misty Copeland has on. The printed leggings are also getting a terrific response. And the Speedform shoe Gisele wears has been doing extremely well in all colors.

Was it intentional to make this announcement during New York fashion week? What was the thought there?

Yes, we chose to reveal Gisele’s digital experience and 60-second film close to NYFW. We wanted to celebrate a very contradictory side of Gisele and also of Under Armour. She is seen at fashion week with full hair and makeup on the runway, which is not necessarily an image that you can relate to. We juxtaposed that Gisele to the one in the video, looking very raw and bare in a studio, where she is working out really hard and sweating and kicking and planking and really being herself. That was one contradiction. The other is that people have always thought of Under Armour as only a men’s brand or only an athlete brand. This was an opportunity to talk to women who enjoy sports and athleticism as part of their everyday lives as much as they enjoy things that come along, like fashion week. We knew people would have a strong opinion one way or another about Gisele and Under Armour.


As you probably know, a few of your competitors did presentations at fashion week this season. Is a presentation at NYFW the next step? Are you seriously looking into that?

It’s not something we are currently looking at, although never say never.

Why not?

We are just getting started with our “I Will What I Want” campaign and investing in our women’s business and growing our assortment. We opened a store in NYC in April, which has been very exciting for the women’s business in particular. I love NYFW and very much look forward to a day where Under Armour can be a part of it.

Do you consider Under Armour to be both an athletic brand and a fashion brand?

Under Armour is, first and foremost, a performance brand and an innovation brand. We are very committed to being that. But you shouldn’t have to compromise style for function.

Are you looking to collaborate with fashion designers to up the style ante of your pieces?

Absolutely. We have had a few early conversations with some interesting collaborators. We will be talking about that in the not-too-far future.

style.com

 

[michelabella]

shooting Pantene

instagram/giseleofficial,dudamolinos

 

[michelabella]

Its a new video interview in Portuguese: g1.globo.com/globo-news/noticia/2014/09/consigo-explorar-esse-lado-moleca-ou-sensual-diz-gisele-bundchen.html

'I can explore that tomboy side
or sensuous', says Gisele Bundchen
The model celebrates three years of the lingerie brand Gisele Bündchen Intimates.
In an exclusive interview, she talks about the satisfaction of creating pieces with style.


Versace to H & M, through Hope and Colcci, the image of Gisele Bundchen contributes much to boost sales of companies. The influence surrenders her leadership, for eight consecutive years on the list of highest paid models made ​​by Forbes magazine. Gisele Bündchen has been the poster girl more than 30 international brands and appeared on the cover of over 500 magazines. Now, the model celebrates three years of her own brand. In an exclusive interview, the entrepreneur spoke about the success of the endeavor:
"We have now opened in Galeries Lafayette in Paris , and what was to be a corner ended up being a small space and there its going super well, " she says.
The international success is a big step for the brand, but Gisele accounts that she really likes the slower pace: "I like to grow slowly, because I think when things happen too fast you lose much control of the situation. The way I'm doing it now is a little more boutique. So I can give more attention to detail. "
Even with the modest spirit, the lingerie brand grows 30% per year. Poster girl of the partner, Gisele Bundchen joined Hope, the traditional company in the intimate apparel segment, to create Gisele Bundchen Intimates.
"It's so cool to work with the female body, because it has so many different types of women: sexy, shy, reserved, has that likes to explore. It's cool when I'm imagining the lingerie power to imagine all these women, "says Gisele. "I can explore that side of tomboy or sexy. I think it's a fantasy that have in every woman , " she adds.
The businesswoman says she is careful not to flee the style of the brand. "I think there's a line between vulgar and sensual and sexy in lingerie. The image of the entire campaign is a strong woman, a sensual woman, but very chic at the same time, "defines the model.
She seizes the moment to finally promote a product entirely hers and has fun with this freedom: "I can be more myself, doing things the way, I think it's cool. I have more autonomy, so it's really fun, " she says.
Despite being just three years on the market, Gisele accounts that works by making underwear since 2000 and loves the creative process: "Working with creation, in different ways, is something I'll do until the day that I am not here anymore because it gives me great pleasure to create, "says the model.

g1.globo.com

 

[michelabella]

Some great rare Gisele documentaries from 1999

Model Documentary - Gisele Bundchen


Gisele Bundchen - Interview


Gisele Bundchen - The "IT" Girl


youtube giocurve

 

[michelabella]

When Donatella was young and Giselle was a brunette. And Frankie was modeling. Your welcome. #vintage #throwback #gisellebundchen #frankierayder #donatella #versace #trishgoff #nyc

instagram/therealcarriebradshaw

 

[michelabella]

Gisele Bündchen Intimates - F/W Collection 2014
http://vimeo.com/105597698

vimeo.com

 

[la veronika]

Thank you for the wonderful updates Miche!

 

[michelabella]

You're welcome ^ There is a rumor she is in Paris to walk Chanel.

 

[rockangel]

^crossed fingers

 

[Littleathquakes]

Wow, Chanel wasn't going to sit back and let Prada take the cast award for the season.

 

[kokobombon]

I don´t want to get my hopes up but this could also mean a Chanel campaign, right? what are the chances that Karl would lose the it girls and hire Gisele instead?

 

[michelabella]

Its so great her new relationship with Chanel. I never would have imagined it this late in her career.

She will make an appearance on Le Grand Journal on Sep 30th as well.

 

[la veronika]

Chanel!!I'm in heaven!

 

[Ghostwerld]

I'd rather see her at Vuitton. Chanel always has this frumpy, eighties 'mom' vibe lately, and Gisele has walked for Nicolas on occasions.

 

[kokobombon]

So... is the Chanel rumor confirmed or is still just a rumor?