Hotel de Paris
THE SOCIETE DES BAINS DE MER (SBM)
Since its creation more than 100 years ago, the Société des Bains de Mer has remained loyal to its desire for plurality and innovation, and aims for excellence in all the domains in which it is active; leisure and business tourism, gastronomy and prestigious hotels, culture, casinos, wellness and top level sports. Its heritage - unique in the world, its international influence, its immense savoir-faire, its unique style blending glamour and fashion, and its legendary courtesy win the admiration of its clients, from wherever they come.
Talent scout and unfailing supporter of artistic creation (the Opera, Monte-Carlo Ballets, Philharmonic Orchestra, Spring Arts Festival, Monte-Carlo Dance Forum, Monte-Carlo Jazz Festival...), the Société des Bains de Mer has, over many years, built up world references in all art disciplines by supporting prestigious cultural events. So, as one would expect, the S.B.M. has forged a partnership with the Grimaldi Forum for the Summer 2007 exhibition — “The Grace Kelly Years” — an exclusive international event and a fabulously well-documented tribute to the unforgettable Princess of Monaco.
On 15 April 1956, Miss Grace Patricia Kelly married HSH Prince Rainier III in Monaco. This event covered by all the world's media opened a new and most brilliant chapter in the history of the Principality. The happiness of this couple, one of the 20th century's most famous, laid the foundations for Monaco's extraordinary metamorphosis in just a few decades. Alongside Prince Rainier III, Monaco's Builder Prince, Princess Grace devoted herself body and soul to the country that love had made hers, with the natural distinction, spontaneous gaiety, wonderful generosity and strength of character that none have forgotten.
Among other things this dazzling woman revived Monaco's great balls and through her unfailing presence and unforgettable smile transfigured all the great festive and cultural events masterminded by the Société des Bains de Mer. Under her presidency both the Red Cross Gala and the Rose Ball that traditionally opens the Monte-Carlo season immediately took on a new lustre and their charitable vocation was emphasised even more.
On 31 May 1959 Princess Grace inaugurated the Hôtel de Paris's Le Grill restaurant, the first to serve sublime gourmet cuisine poised between heaven and earth on the legendary luxury hotel's top eighth floor. The alchemy of prestige and creativeness that has forged the Société des Bains de Mer's identity since its founding won the Princess over; from then on she never failed to honour with her radiant presence the prestigious events that took place in the establishments run by this company with a heritage unique in the whole world.
One of these was the magnificent Empire Ball that in May 1966 metamorphosed the Casino terraces and Salle Garnier in a splendorous celebration of the Centenary of Monte-Carlo. Another was the memorable Scorpio Ball (15 November 1969) held to celebrate Princess Grace's 40th birthday, in a Hermitage Bar flamboyantly decorated for the occasion where the radiant Princess was surrounded by her many famous friends, including Richard Burton and Elizabeth Taylor; for this fabulous evening the legendary Cleopatra wore her very latest gift from Burton, one of the world's largest diamonds.
Another celebration was held in a more unusual place when for her 20th wedding anniversary in April 1976 Princess Grace chose the exceptional setting of the Hôtel de Paris's wine cellars (still available today). A superb dinner was served to a handful of very special guests enthralled by the hundreds of thousands of bottles forming the decor for their succulent banquet.
Princess Grace liked to take up her summer quarters at the Beach Club, the absolutely heavenly prestige establishment that the Société des Bains de Mer had created in the 1930s and which still conserves all its natural charm and luxury having adapted perfectly to modern demands. Its sea sports, beach, immense swimming pool and delicious food provide the ultimate in summer pleasures. The royal family come here regularly.
A short distance away, the Société des Bains de Mer instigated the construction in the 1970s of an outstanding complex on the site of the Sporting Club, that delightful venue much frequented in the 1950s. A titanic construction programme that included wresting a few hectares from the sea resulted in an extraordinarily elegant and futuristic ensemble, a combination of cutting-edge design and the very latest technology standing on a dream peninsula. At its centre, an extraordinary auditorium with a ceiling that opens up to the star-studded sky where all the greatest stars on the international circuit dream of performing, a casino, wonderful restaurants and a discotheque that has become a jet-set must: the famed Jimmy’z. So the Sporting Monte-Carlo was born, inaugurated in 1974 by HSH Prince Rainier III and Princess Grace. Its opening heralded a new era for Monaco's summer season, increasingly renowned for the exceptional, high-quality entertainments it offers.