Scotsman
CLOUD of chocolate brown hair extensions fills half the cover of February's UK edition of Vogue. It's a hallowed space, normally reserved for the world's top supermodels and most stylish women. This issue, which hits the newsstands on Thursday, features a footballer's wife and girlband member more familiar with fake tan and false eyelashes than haute couture.
Cheryl Cole was the celebrity success story of 2008. The 25-year-old member of Girls Aloud went from council-estate princess to national sweetheart at the precise moment a single tear trickled down her perfectly made-up cheek after one contestant recounted a particularly harrowing sob-story during the initial auditions for The X Factor.
The down-to-earth Geordie lass – who was asked to join the judging panel for the televised singing competition by the programme's creator, Simon Cowell – was a hit from the beginning, with her megawatt smile and heart of gold.
Caring and sweet, Cole came across as being a true girls' girl, largely unaffected by the fame and fortune that has come her way and mesmerisingly beautiful, albeit in a heavily made-up way.
Gone were the tracksuits, trucker caps and hoop earrings of the early days, replaced by a sexy and often chic take on high-street trends. She swapped the sportswear for neat blazers, the urban cornrows for a perky ponytail and the fake tan for… well, the fake tan stayed put (you can take the gal out of Newcastle and all that), but the overall look was prettier and comparatively sophisticated. Instantly, women wanted to be her, men wanted to be with her and we all wanted to be her best friend.
But still, how has she made it to the cover of Vogue? She's been featured repeatedly in various states of undress in FHM and is a firm favourite with readers of Heat magazine, but Vogue is the country's biggest fashion magazine and a high-end fashion icon Cheryl Cole is not. Even her rival über-Wag, Victoria Beckham, only managed to land herself on the cover of the style bible in April last year, after 12 years in the public eye and a successful career move into fashion designing.
Julian Bennett, a celebrity fashion stylist, says: "Cheryl Cole is a style icon in that she appeals to the masses, but she's not right for Vogue.
"Vogue is about high fashion, which Cheryl is not, and her fashion sense comes from a team of stylists throwing clothes at her. I do quite like her style, but it's not cutting-edge and it definitely isn't hers. She's a northern lass with money, but as we all know, that doesn't buy you taste. We've all seen how she dresses without the stylists."
Cole's idea of fashion buys into only the most overtly sexy fashion trends: Hervé Léger bandage dresses; tottering Christian Louboutin heels; big hair; glossy lips; cleavage. For the final of The X Factor she chose a silver dress by Julien Macdonald that was somehow backless, frontless and sideless all at the same time. To marry Ashley Cole in 2006, she wore a £100,000 crystal-encrusted champagne silk Roberto Cavalli dress that was more footballer's wife than style icon.
She has a garter of roses tattooed around one thigh and "Mrs Cole" on the back of her neck (possibly the reason she chose to stand by her man, after a hairdresser claimed she had slept with the errant Cole a year ago). It's not that we don't love a Cinderella story and we can certainly acknowledge that, sartorially speaking, Cole has come a long way in the past year (her wide-leg sailor pants and candy-coloured mini dresses have gone down a storm) but we have to ask, what was Vogue's editor, Alexandra Shulman, thinking?
Vogue tends to feature either top models or international celebrities on its cover – women who have effortlessly fashionable personal style and favour chic over overt sexuality: Keira Knightley, Sienna Miller or this month's cover girl, Cate Blanchett, for example. But Cheryl Cole is a beautiful woman who has been styled by someone else, rather than a stylish woman.
She has appeared more than once in the top ten of FHM's list of the 100 sexiest women in the world and is the favourite to top the list in 2009 – usually the women who grace the cover of Vogue and those appearing on the front of the lad's mags in their undies are very different sorts.
Could it perhaps be that Vogue (which, like most middle-market magazines, is now struggling to sell advertising space) is embracing a more credit-crunch-friendly fashion icon? A woman who wears looks that can easily be copied, who often wears pieces from the high street and who's just like you and me?
When she does wear designer clothes, Cole seems almost to have looked to high-street fashion for her inspiration then sought out the high-end version. She's no inaccessible Katharine Hepburn, no icy Coco Chanel, but rather a fashion icon for the people at a time when couture-clad heiresses leave a bitter taste in the mouth.
While in previous decades women looked to Audrey Hepburn, Catherine Deneuve, Jane Birkin or Grace Kelly for their sartorial inspiration, perhaps as we enter an age of conspicuous non-consumption, this salt-of-the-Earth northern girl could be just the style inspiration we need.
But with a footballer's wife appearing on the cover of our favourite fashion bible for the second time in less than a year, consider the shiny Vogue bubble well and truly burst.