Gucci DIY S/S 2018 : Stella Lucia by Petra Collins

[9sete]

Photograph: Petra Collins
Art Director: Christopher Simmonds
Models: Stella Lucia & More

gucci.com

 

[dfwn2n]

Is this a copy of DIY concept from rag and bone? At least rag and bone is influential in something.

 

[YohjiAddict]

Petra Collins is such a random photographer, you can already tell this is a second-rate idea with such second-rate pictures...

 

[mepps]

I can't believe this is what passes for luxury now...and Petra Collins is super overrated and annoying.

 

[zoom]

Bring back Glen Luchford asap.

 

[Nomar]

I don't know what's worse, the actual products or the photos.

 

[Benn98]

First campaign I dowright loathe, and it's due to Petra! Can't stand her 'photography'. And those bags are hideous.

 

[June]

I'm disappointed. I was so thrilled when I saw the title of this thread because the Gucci campaigns usually are so great and I loooooove Stella Lucia but this campaign is really boring. At least I do like Stella's picture.

 

[June]

The other models featured in this campaign are Sedona Legge, Tex Santos-Shaw and Marisha Urushadze.

 

[GivenchyHomme]

I like the pictures, I love the style. It's really a shame they defaced those gorgeous bags with those hideous letters. They aren't calling this DIY for nothing!

 

[carbon-made]

I'm not sure what's uglier: those horrid bags or this Instagram-hipster aesthetic.
In a few years we'll look back at these pictures and wonder what was going on in 2018.