All of these young people dressed up in expensive consumer goods protesting...something. How very chic.
Whenever a fashion house uses "activism" as some sort of inspiration to promote their brand, I can't help but reject it on sight and on principle. Have we learned nothing from the Chanel S/S 2015 catwalk show? Stay in your lane, Gucci.
All of these young people dressed up in expensive consumer goods protesting...something. How very chic.
Whenever a fashion house uses "activism" as some sort of inspiration to promote their brand, I can't help but reject it on sight and on principle. Have we learned nothing from the Chanel S/S 2015 catwalk show? Stay in your lane, Gucci.
Luchford is back in top form!
The two shots look promising, and for once I'm in agreement that they should be in b&w. The video is much more impactful and very cinematic. Love the blonde dashing past the crowds in that blue jacket and red shots. Another winner for Gucci, and it's only their pre-fall collection!
This campaign is obviously based on the student protests of 1968 by the looks of it. Stack it next to Karl's bourgeoisie runway presentation which looked very stiff and forced, and Moschino x Meisel's FW 16/17 'fasshunn' anarchy laced with ANTM glamour and it's oh-so-strategic fierce pouts and poses, and it comes up smiling. It's not just storytelling, the grittiness and Luchford's masterful cinematic qualities captures not only that zeitgeist perfectly, but also ours.
Gucci is giving us what we should be getting from magazines such as VI. Commentary, but translated by professionals.
Gucci is giving us what we should be getting from magazines such as VI. Commentary, but translated by professionals.
All of these young people dressed up in expensive consumer goods protesting...something. How very chic.
Whenever a fashion house uses "activism" as some sort of inspiration to promote their brand, I can't help but reject it on sight and on principle. Have we learned nothing from the Chanel S/S 2015 catwalk show? Stay in your lane, Gucci.
If fashion can no longer pay tribute to an art form because they made the 'criminal' mistake of dressing a commoner (model!) in pointe shoes, can no longer glorify an ethnic group or subculture because it's insensitive, or can no longer reference a social movement because it's apparently disingenuous, what will be left? How will it survive?
^Exactly!!!Fashion can (and does) do whatever it wants, but people get also get to state their opinions about those choices which everyone has done here very respectfully. Gucci didn't create this in a vacuum, I'm sure they can handle a couple of very measured critiques.