Gucci "Guilty" Fragrance : Chris Evans & Evan Rachel Wood by Mert & Marcus

[masquerade]

well, she is a slightly better model than actress. her jaw looks a little tense, but maybe thats just how her jaw looks. boring ad all around

 

[thiago:)]

I agree that it looks very vintage Gucci, which i adore, and that's one of the main reasons i really like it.

 

[XxXRedRubYXxX]

I think it's time for Evan to get a fragrance campaign, or something she's been acting forever and she has starpower with alot of backing.. The ad looks alittle too photoshopped but I like it.. I wonder if there is a commercial also.

 

[tiffany]

I'm suprised at how much I dislike the ad, I like the vintage feel but somehow it looks off. I think it's Evan Rachel Wood's casting

 

[Street_a_Licious]

i do wonder why they picked Evan Rachel Wood... she's not exactly a HUGE star, unlike James Franco who's seen success in HUGE mainstream movies and also internationally successfull indie movies (Spider Man and Pineapple Express)

 

[jeremydante]

love the interlocking GG on the bottle. great packaging, a simple shot for the campaign. cant complain, but no need for praise. it is what it is.

 

[Maxxierie]

It's too posey... Could have given a lot more of expressions?

 

[YEYOUSUOMENG]

cool! love it!

 

[abul]

i thought the girl looked really beautiful and she kinda reminded me of lisa marie presley,
and then i googled for more pictures of her and...

 

[VogueGirl8910]

She don't looked herself.

 

[psychodream7]

Here are more pics of the bottle and the packaging. There is also a huge review of the scent here:

http://www.mimifroufrou.com/scentedsalamander/2010/06/gucci_guilty_2010_fragrance_re.html#more

 

[psychodream7]

ROME — “There’s something appropriate about the name Guilty coming out of Rome. It’s a very Catholic word,” said “Sin City” creator Frank Miller here on Tuesday for the preview of Gucci’s new women’s fragrance, dubbed Gucci Guilty and slated to hit shelves worldwide in September.

Miller directed the scent’s TV advertising campaign — his first film foray for a fashion house — a sexy love tryst set against a futuristic cityscape filmed in his cartoon aesthetic style and featuring actors Evan Rachel Wood and Chris Evans. The ad was shot in Rome’s famed Cinecittà Studio. “When I found out we were shooting in the same studio he used, I thought I would either be inspired or drowned in some very big shoes, ” said Miller, who revealed he has the script ready for “Sin City 2” and the story for “Sin City 3.”

Moving from one ancient civilization to another, Miller’s new graphic novel, “Xerxes” — a prequel to “300,” a tale of Spartan glory in ancient Greece — is set for release in 2011.

Wood joined Miller, Gucci creative director Frida Giannini, chief executive officer Patrizio Di Marco and 120 guests for dinner and a 3-D preview of the commercial here on Monday night. Wood revealed she had learned Italian for her role in HBO’s forthcoming miniseries “Mildred Pierce,” alongside Kate Winslet and directed by Todd Haynes.“I play an opera singer, and a couple of months before we started shooting I studied Italian and German so I could lip-synch,” she said. The all-black-clad actress is also looking forward to the release of Robert Redford’s film “The Conspirator,” in which she stars with Robin Wright, slated to hit screens later this year. “I’m such a ‘Butch Cassidy and the Sundance Kid’ fan. Every time he came over, I got a little flustered.”

It’s not only Wood’s face that gets a featured role in Gucci’s 60-second spot, but her ankle tattoo does too — “an homage to Pink Floyd’s ‘Shine On You Crazy Diamond.’” Giannini noticed that Wood and Evans both had matching body art.

“Her tattoo is part of her character, so we left it in. We didn’t want to transform her into someone else,” said an upbeat Giannini. She said the ad’s fittingly noir soundtrack is courtesy of London-based band Friendly Fires and its cover version of Depeche Mode’s song ‘Strange Love.’

From WWD.com

 

[Spike413]

Chris Evans? Really?

I mean Evan Rachel Wood is an unusual choice, but ultimately she's got some edge to her. Chris Evans, while cute, couldn't be more mainstream and non-threatening.

HATE the packaging though. It looks like a cheap knock-off you'd buy on a corner in Times Square.

 

[Alkupra]

so looking forward to the HQ and the TV ad

 

[Flashbang]

wwd.com

 

[bones]

Her arm looks awkward...

 

[ForChicSake]

lovely

 

[Street_a_Licious]

OMFG! so that's my bb Chris in the ad campaign???

tinypic

Chris Evans? Really?

I mean Evan Rachel Wood is an unusual choice, but ultimately she's got some edge to her. Chris Evans, while cute, couldn't be more mainstream and non-threatening.

but he's HAWT HAWT HAWT!

as long as he shows some skin in the commercial, i don't really care

 

[vogue28]

The one-page ad is less awkward. I feel like the two-page ad is like a skin, limb jigsaw.
Looking at the bottle and box design it's very simplistic Gucci, I like it.

 

[Spike413]

Yeah, he is hot Street. But I guess with a perfume named Guilty I'd expect a male model who actually looks like he's done something to feel guilty for.

He's like a puppy dog; cute but harmless.