Gucci Holiday 2019 by Harmony Korine

[StockholmFW]

theimpression

 

[StockholmFW]

theimpression

 

[StockholmFW]

theimpression

 

[mepps]

These Gucci campaigns are so unbelievably ugly, yet somehow brilliant.

 

[Vitamine W]

I don't know, first one that feels a bit fabricated. Korine's Gucci camp doesn't quite match Luchfords perfection.

 

[KoV]

I can't believe Harmony Korine created something that feels so safe and commercial. It's such a literal interpretation of a holiday/gift campaign. A holiday cruise, decorating Christmas trees, and exchanging gifts? It's not bad, per se, but it doesn't make me feel anything. Luchford's Gucci videos just about moved me to tears sometimes.

 

[SophiaVB]

It's OK. I saw them printed on Madison Ave last weekend and they do feel luxe and more graphic(?) than a lot of other campaigns right now which I think makes them stand out a lot more.

 

[RMDV]

The concept was solid- love the idea but the execution lacked.
Feel like this could have been so much better

 

[Deleted member 1957]

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