Gucci Holiday 2019 by Harmony Korine | the Fashion Spot

Gucci Holiday 2019 by Harmony Korine

These Gucci campaigns are so unbelievably ugly, yet somehow brilliant.
 
I can't believe Harmony Korine created something that feels so safe and commercial. It's such a literal interpretation of a holiday/gift campaign. A holiday cruise, decorating Christmas trees, and exchanging gifts? It's not bad, per se, but it doesn't make me feel anything. Luchford's Gucci videos just about moved me to tears sometimes.
 
It's OK. I saw them printed on Madison Ave last weekend and they do feel luxe and more graphic(?) than a lot of other campaigns right now which I think makes them stand out a lot more.
 
The concept was solid- love the idea but the execution lacked.
Feel like this could have been so much better
 

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