Gucci 'Horsebit 1955' Handbags S/S 2023 by Mert Alas & Marcus Piggott

[vogue28]

 

[tigerrouge]

I've seen still-life accessory editorials that displayed more vitality than this.

Yet another instance of trying to compensate with bright colours.

 

[DK92]

Looks like someone found their cash cow... Earning a lot for little effort!

 

[zoom]

If this is the visual direction of the new Gucci they can bin it.

 

[GivenchyHomme]

This was thought up by a room of executives and one very nervous team lead. The remaining campaigns of 2023 are going to be rough. I expect an improvement when the new CD fully takes the reins. On thing I find jarring is the choice of Halle Bailey shooting for Gucci at such an awkward time. I'm surprised Nicholas Ghesquiere didn't they to snatch her up again for Louis Vuitton.

 

[MDNA]

Hate the colors.

 

[yslforever]

I have seen better Mango ads

 

[Yasouss]

I really hope this is just an interim creative direction until the new CD gets in because this is bland and does not inspire confidence. While I didn’t care for Michele’s direction, you can’t deny it had a point of view and a clear vision, something that’s lacking here.

 

[grimm]

...and I thought the Dakota Johnson shoot was bad. This is so woeful. What is going on??? GivenchyHomme is right, this could only have been cooked up by the boardroom.

 

[Bernie Flood]

They’re trying to be Louis Vuitton with these celebrity models. This wouldn’t happen in Tom Ford’s watch

 

[reese06]

What a shame that this is the result with such a beautiful cast.

It's directionless. Dull is not even the word.

 

[FashionMuseDior]

This focus on making high end luxury fashion campaigns look like simple catalogs seems to continue year after year and it's like... When will we start doing something different?