Gucci Pre-Fall 2014 : Anja Rubik, Clement Chabernaud & Janis Ancens by Mert & Marcus

I cannot believe how basic these Gucci campaigns have become. The last one I absolutely loved was Spring 2013. Everything after that has been so uninspired & underwhelming.
 
I agree, it's rather a lookbook. But the collection and styling are truly good. And I love Anja and Clément here :D
 
Look a Loookbook of Versace
 
This is soooo boring. Like everybody said, it looks like a lookbook, and not even for an A-list brand like Gucci.

That said, Anja and Clement look nice. And so does the clothing.
 
My first thought was "Isn't too late for Fall 2014 lookbook?" :greengrin:
 
I actually love the fact that they took a very vibrant colored part of their collection and put it into such a simple in-studio shot campaign. What I am missing here is the sexiness and charisma typical with the brand.
 
I might be alone here, but I really dislike when images are released without the brands logo!!!
I can't ever get the real feel of the campaign without the logo of the brand in place.
 
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Gucci would forever be my favourite advertising each season but Mert & Marcus had started to produce some very messy productions, so on one hand I appreciate something striped right back to basics. Although I agree with this looking very lookbook. I too would like to see the images inside a magazine with the logo et al. I guess I'll reserve full judgement until then.
 

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