Gucci Pre-Fall 2026 Milan

[THD96]

he did it for red carpet on Healy bibber last month already
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and wang version for met gala
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Yeah the allure is gone. Nostalgia can’t never replicate authenticity.

And the Chinatown version is just laughable .

 

[nunova]

I saw these on Dazed's site earlier today and was disappointed. So much of it is terrible mix of usual work you can except from Demna (the boxiness is boring at this point, I hate how more 80s like silhouette with oversizing is still widespread) and referencing Ford mostly with some nods to Frida and Alessandro. It's not creative, it goes down even to referencing of simplicity of runway sets of Ford's era, the teal I swear was lifted from F/W1999 campaign. All of the nostalgia, executed really badly.

More fitted silhouettes for women are nice to see in general as I miss them so much, but still, they aren't that good.

 

[Norden]

He needs to work harder. All these designers need to think of clothes again and not remixing and referencing. Kill your dumb moodboards, make a drawing.

Creativity seems lost at Gucci. What a sad story.

 

[nunova]

He needs to work harder. All these designers need to think of clothes again and not remixing and referencing. Kill your dumb moodboards, make a drawing.

Creativity seems lost at Gucci. What a sad story.

Too many designers think about concepts and whole image before the actual product nowadays. Demna's work is product of this approach exactly, even created new kind of it for social media age. Current generation of designers doesn't think about clothes first sadly. About construction, the form, even the fabric first... Blame the terrible fashion education in last two decades and lesser emphasis on craft.

Modern fashion is cyclical, it was since the midecentury but now it's different. Archives and internet led to constant, exact mining of the past and stalled the previous course of looking at past as inspiration and not as something you can exactly rip off. You can have images of past saved to your phone or computer, they are directly referenced rather than their after-image, what you remember from visual research from print or books without looking at them all time.