Gucci Pre-Fall 2026 Milan

[psychopsist]

pastiche really is the proper word. the late 90s tom ford spotlight effect is doing all the work, because the clothes are not desirable(most are barely designed) and a lot of the models come of as nervous in a ‘first day of school’ way and not sexy or cool. The glam team did great though, and I actually do really really like the final two dresses.

But this kind of direct approximating is for Pinterest boards. Even if it manages to work out moneywise, it’s still creatively hollow. Not that I expect a pre-fall to be groundbreaking.

 

[Scotty]

It’s like 30 Gucci collections in one. Do we wanna do TF ‘90s or AM dresses?

 

[Overindulgence]

I'm going to wait until Demna presents the Fall collection since that is supposedly going to be his true vision for Gucci. But so far, this is feeling soulless. His Balenciaga benefitted from the fact it had the street cred and strong world/exclusive club building from his Vetements and early Balenciaga. Around 2020, he went full-on pop culture with his Balenciaga (I still remember in 2019 how shocking it was to have Bella Hadid walk a Balenciaga show). His Gucci on the other hand has not built up that allure or club that you want to peak in and be a part of; I.e. I'm not sure if Alex Consani is the right muse to start this re-pivot of Gucci with.