Gucci Pre-Fall 2026 Milan

[Kanzai]

Vogue

 

[LadyJunon]

Thanks for uploading the images.

 

[Squizree]

I don't expect much from pre-collections. This isn't bad, but none of it is his. It's all 90s Ford pastiche.

 

[Kimihiro]

Demna boys will need ozempic.

 

[FashionPower]

Menswear is David Beckham dressed in Dolce & Gabbana circa 2005 low rise jeans. Those pointy ballerina flats are atrocious. You can't save Gucci by adding web band details on every single garment, for god's sake!
Womenswear is decent, especially the Frida's inspired flou and foulard prints. No obnoxious monogram on clothing, that's nice. The eveningwear is hideous and so cheap looking with those Elisabetta Franchi circa 2015 bedazzled column slight gowns.
He needs to come out with a bang for the very first RTW show cause making a caricature of Tom Ford in 2026 is not sustainable in the long term.

 

[Lola701]

Thanks @Kanzai
As I said in his thread, the womenswear is good. It’s good because it’s familiar. It would have been great if he actually introduced something new other than a fresh take on archives.

And we need to move on from the références of the same collections from Tom Ford’s Gucci.

Maybe FW2001 can be one to explore or the menswear of FW2002.
And also, maybe it’s time to explore the references, build from that instead of just copying a look.

 

[brandon J pierre]

Thanks @Kanzai
As I said in his thread, the womenswear is good. It’s good because it’s familiar. It would have been great if he actually introduced something new other than a fresh take on archives.

And we need to move on from the références of the same collections from Tom Ford’s Gucci.

Maybe FW2001 can be one to explore or the menswear of FW2002.
And also, maybe it’s time to explore the references, build from that instead of just copying a look.

I don't think he can

 

[PDFSD]

History will decide whether this appointment marks a strategic evolution via this new demographic narratives—not as inclusion in the broader human sense, but as targeted market exploitation. “Audience focus,” in corporate language. Its segmented visibility for easy conversion into short-term attention.

It's in the assumption that desirability can always be manufactured faster than meaning.

Its visible at this new old Gucci, Dior & Chanel any many more.

Crums season.

 

[TurkicMongol]

I like it and hopefully it will be well received by the customers. I will not complain if he continues the TF direction.

 

[Kanzai]

I’m pretty sure this is not the kind of fashion that Cathy Horyn would eat up.

I find it safe (right on the border with pedestrian) and I don’t think it’s strong enough to turn the brand into a “moment” again. It feels interesting and fresh on the surface because Demna is referencing Ford’s era, but there’s no real weight in terms of vision or impact. I just hope he doesn’t fall into the Balenciaga curse the way Ghesquiere did, moving to a bigger house and slowly losing that edge.

I think the guy is under extreme pressure – the expectations from Kering are massive. He can’t “go hard” because it might get him sent home, but playing it too safe and constantly raiding the archives could get him fired just as fast.

 

[thiago:)]

We're not going anywhere, huh? I quite like how Eurotrashy the nightwear looks feel, though.

 

[Phuel]

I’m pretty sure this is not the kind of fashion that Cathy Horyn would eat up.

I find it safe (right on the border with pedestrian) and I don’t think it’s strong enough to turn the brand into a “moment” again. It feels interesting and fresh on the surface because Demna is referencing Ford’s era, but there’s no real weight in terms of vision or impact. I just hope he doesn’t fall into the Balenciaga curse the way Ghesquiere did, moving to a bigger house and slowly losing that edge.

I think the guy is under extreme pressure – the expectations from Kering are massive. He can’t “go hard” because it might get him sent home, but playing it too safe and constantly raiding the archives could get him fired just as fast.

Breaking down the separates from its obvious Tom Ford’s-Gucci-imposter-on-a-very-tight-budget presentation, there’s not much there, sadly. And unlike his Balenciaga, where the obnoxious aesthetic overwhelmed what are essentially very solid designed separates, these Gucci pieces are very basic, very cheap-looking, with very minimum tailoring and dressmaking. Even LaQuan Smith wouldn't touch some of these looks.

He’s desperately floundering.

 

[Olaffo]

I just simply doesn’t understand why it has to be Demna to reinterpret Tom Ford’s era Gucci - could an intern or AI do the same or better ?

There is not a single product form menswear I’d like to buy. Not one.

 

[dieinmytabis]

Theres a yearn for nostalgia, not originality. So hard to capture what Demna is even trying to do, or what image he's trying to make if it's all archival pulls

 

[Plax]

He’s not trying at all. I think he’s working there just for money. I guess he needs for his namesake brand. I guess ha has no pressure at all for this brand.

 

[tricotineacetat]

Drab, unimaginative and joyless. That sums it up in full.