they will be doing a line for target in the early spring.
here is an interview excerpt from fashionista.com where they talk about the collaboration.
Can we talk about Target?
Yes! It's happening.
That must be so exciting for you. I've always wondered how mass collaborations work. Did you call them, do they call you?
They contacted us. They asked us for a design concept and sketches. We actually did that before we even did our regular collection because they needed it in two weeks!
Wow! That's a lot of pressure. Where'd your inspiration come from?
Fig trees. I had, like three dreams in a row about fig trees and all these people just looking really happy around the fig tree. I knew I had to get one and I researched the leaves in my dream, these huge three-leafed leaves, and I was about to order online when I saw one sitting on the corner in front of the Manhattan Ave. florist.
That place, seriously? Editor's note: that is the most ghetto florist ever.
Yes! And I'd never seen one before or since so I bought it of course and now I'm obsessed with it and want to buy another one. I made a custom print for the Target collection with fig leaves in bright colors. Also, this amazing vintage umbrella that I actually found on the street here really influenced me. I really had to fight to get the umbrella to be part of the collection - I wouldn't give it up! I told them, "It's the only umbrella I'll ever do, it's one of a kind and we have to do it!" And they listened! It's very haberdashery, with a silver "Hayden-Harnett" engraved plate set into the handle.
A lot, or actually all of the designers I can think of, recycled a version of their past collections into their present partnerships. Did you take the same route?
There are actually a lot of unique pieces. We're not going to knock ourselves off. We want real fans to be able to go out and buy the entire collection and we really wanted to do something special. It has its own spirit, its own mood. It needed to complement our line, not conflict.
here is an interview excerpt from fashionista.com where they talk about the collaboration.
Can we talk about Target?
Yes! It's happening.
That must be so exciting for you. I've always wondered how mass collaborations work. Did you call them, do they call you?
They contacted us. They asked us for a design concept and sketches. We actually did that before we even did our regular collection because they needed it in two weeks!
Wow! That's a lot of pressure. Where'd your inspiration come from?
Fig trees. I had, like three dreams in a row about fig trees and all these people just looking really happy around the fig tree. I knew I had to get one and I researched the leaves in my dream, these huge three-leafed leaves, and I was about to order online when I saw one sitting on the corner in front of the Manhattan Ave. florist.
That place, seriously? Editor's note: that is the most ghetto florist ever.
Yes! And I'd never seen one before or since so I bought it of course and now I'm obsessed with it and want to buy another one. I made a custom print for the Target collection with fig leaves in bright colors. Also, this amazing vintage umbrella that I actually found on the street here really influenced me. I really had to fight to get the umbrella to be part of the collection - I wouldn't give it up! I told them, "It's the only umbrella I'll ever do, it's one of a kind and we have to do it!" And they listened! It's very haberdashery, with a silver "Hayden-Harnett" engraved plate set into the handle.
A lot, or actually all of the designers I can think of, recycled a version of their past collections into their present partnerships. Did you take the same route?
There are actually a lot of unique pieces. We're not going to knock ourselves off. We want real fans to be able to go out and buy the entire collection and we really wanted to do something special. It has its own spirit, its own mood. It needed to complement our line, not conflict.
