Well if you see the same thing at 3 houses then that's on you. If you go deeper I find the 3 period of work rather different from the other.
Dior Homme - Sharp, precise super minimal than the others. Boutique were rather black lacquer and white. Product wise more tailoring, slim fitted u know for early 2000s metrosexual men.
Saint Laurent - Still my favorite era. True to YSL 60-70s. Too bad he didn't stay long enough to tap into 80s would have been so fun. Paris rive gauche saint germain vibes. Stores marbles and chrome like a gallery.
Celine - I think it's his most fun era. References to Paris and France. More conceptual and fun. Clothes and products classic with a touch of casual wear (duh it was 2020) Muses and we the daughter that lives on the left bank and the mens were French 80s singers. Interior at stores are more warm. Marbles had colors with an accent of gold and wood!
These are just small points I just thought of randomly here and there. I think people misinterpret doing the same with "having the same touch" there is always a touch that he always has but for me it's never the same. What does he need to do to be different make suits with five arms? After all fashion today in it's billions and billions is never about newness its all about formula each designer and creative director has their own he has his way.
Hedi’s most interesting era was Dior Homme. I think ultimately, his work at Saint Laurent was the logical evolution to what Dior Homme would have been if he had the opportunity to do womenswear.
The feeling of doing the same thing is valid because Hedi left everytime out of frustration, frustration of not being able to complete his vision in a 360 way.
So the building of each era is ultimately on the back of a previous one, even down to stores designs.
There’s not a feeling of discovering different part of his aesthetic.
Yes, there was a sense of modernity in his YSL days to maybe spring 2004 at Dior that disappeared progressively. From Fall 2004 DH to his current work at Celine, we see a common thread, maybe less fashion forward, more everyday clothes/wardrobe focused and maybe more infused with music than ever before.
I think the early days of Hedi were in tune with the French touch. The Daft Punks, Michel Gondry…That whole generation. Even down the actors…Romain Duris, Élodie Bouchez and etc. Hedi was very much part of that generation.
Ultimately, even if Hedi is a great CD and a fabulous merchandiser, I think some things are weaker each time. I think his Saint Laurent had the better offering in terms of products. I think the menswear all along was better at DH.
The womenswear is not speaking to me at all at Celine even though despite being critical of his Saint Laurent, I ended up buying some items.
But Celine is his most achieved project because there, he is responsible for everything.
That’s why it seems odd that he would leave Celine to go somewhere else.
At Dior Homme he launched Dermo system with skincare and everything. That to me, seems like the next project related to Celine Beauté that he should be involved in.
