Eva Herzigova for 1,2,3 - S/S 10

Discussion in 'Designers and Collections' started by Tony Fersen, Jan 15, 2010.

  1. Tony Fersen

    Tony Fersen Well-Known Member

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    Eva Herzigova, designer for 1,2,3

    Yesterday, january 14th, Eva Herzigova announced her collaboration with 1,2,3 for a Spring collection schedule to come on stores in april 2010.


    thanks felipe for the info

    Eva will make 2 collections by year for at least two years.
    http://www.1-2-3.fr/



    Here is the orginal source by agence france presse :

    Eva Herzigova, styliste de prêt-à-porter pour les magasins 1.2.3
    Le mannequin tchèque Eva Herzigova va dessiner plusieurs collections pour les magasins 1.2.3 du groupe français Etam, a-t-elle annoncé jeudi à l'occasion d'une conférence de presse à Paris.

    Sa première collection sera présentée début mars à la presse, et vendue à partir d'avril dans 80 des plus grands magasins de la marque qui en compte 300 en Europe et au Moyen-Orient, a précisé Laurent Milchior, co-gérant d'Etam.
    La blonde Eva, tout de noir vêtue, a rappelé qu'elle avait créé des maillots de bain et quelques pièces (shop.evaherzigova.com) avant de devoir interrompre cette activité lors de la naissance de son fils en 2007.
    "Plus qu'une égérie, nous avons voulu un partenariat avec Eva", a dit M. Milchior, précisant que Mlle Herzigova dessinerait deux collections par saison pendant "au moins deux ans".
    "Je veux refléter mon style, ce qui n'est pas très identifiable (pour les autres) en raison de mon métier de mannequin", a-t-elle plaisanté. Mais en dessinant sa première collection, elle a pensé à "une femme qui a un amant, féminine et sophistiquée, et comment elle voudrait se présenter à son premier rendez-vous...".
    La jeune femme de 36 ans dit avoir appris, "en 20 ans de travail", que ce qui compte dans un vêtement, c'est "la lisibilité, la qualité et la sophistication des finitions". Avec cela en tête, elle vise une "ligne générale élégante mais minimaliste, simple et sophistiquée à la fois".
    Pour l'inspiration, "j'ai regardé mon placard et tous les vêtements collectionnés depuis le début de ma carrière. Je suis partie de là", dit-elle.

    La première collection, comptant une trentaine de références, déclinera des coloris pastels "classiques mais doux", ainsi que des "kaki, safari ou beige".
    La gamme de prix sera conforme à celles des magasins 1.2.3, a promis M. Milchior.
     
  2. Tony Fersen

    Tony Fersen Well-Known Member

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  3. lucy92

    lucy92 Mod Squad Team Leader

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    tony, can you provide a translation/synopsis for your story?

    is 1,2,3 a very expensive store?
     
  4. Tony Fersen

    Tony Fersen Well-Known Member

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    Ok... a translation...

    Eva Herzigova, designer for ready-to-wear shops 1,2,3

    The czech mode Eva Herzigova will draw several collections for the retailers 1,2,3, from Etam group as she announced herself on january 14th at a press conference in Paris.

    Her first collection will be presented in the begining of march to the media and will be in stores in april in 80 most bigger shops from the brand which count 300 in Europe and middle est, has precised Laurent Milchior, the "co-chief" of Etam.

    The blond Eva, all dressed in black recalled she created her own label of summer suits before the birth of her son in 2007.
     
  5. Tony Fersen

    Tony Fersen Well-Known Member

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    "More than a face model, we wanted a collaboration with Eva", says Mr Milchior precising that Miss Herzigova will draw 2 collections by saison for at least 2 years.

    "I want a reflection of my style, which is not clear (for others) because of my work as a model", she jokes. But during the process she thought of "a woman who has a lover, feminine and sophisticated and how she would like to present at a first date".

    The 36 yo woman says she learnt "in 20 years working" what really counts in a clothes, the appearance, the quality, the sophistication of the details". With this in mind she targets a collection with elegance but minimalist, simple and sophisticated at the same time".
    For inspiration, "I looked at my wardrobe and all the clothes I collected from the begining. I started from there", she says.

    The first collection, with an average of 30 pieces, will use patel colors classicals but soft and also kaki, safari or beige.

    The range of price will be at the level of the shops 1,2,2, has promised Mr Milchior.

    :unsure:
     
  6. Tony Fersen

    Tony Fersen Well-Known Member

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    More pics :

    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    source : purepeople and puretrend
     
  7. missbluejean

    missbluejean Active Member

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    I'm not a fan of Eva but she looks nice here
     
  8. BerlinRocks

    BerlinRocks New Member

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    no 123 is not very expensive. It's like Zara, I would say.

    what I don't get, is that normally 123 offers a collaboration with a Hyeres festival winner .... probably they gave up this collab' ....
    :huh::unsure:
     
  9. D A N A

    D A N A Active Member

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    its seems of cheap quality to me :huh:
     
  10. tullepen

    tullepen New Member

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    Really ugly clothes from what I see...did she even design anything,or just sign on for a great payment to be the "face"??
     
  11. balmain1914

    balmain1914 Well-Known Member

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    plus,she is over photoshoped on those photos
     
  12. Tony Fersen

    Tony Fersen Well-Known Member

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    Today is the day. The pieces created by Eva Herzigova will be presented on www.1-2-3.fr at 4:00 pm.
    According to the newsletter I received, the clothes will be on sale tomorrow.

    [​IMG]
     
  13. Tony Fersen

    Tony Fersen Well-Known Member

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    Here is the first preview from www.1-2-3.fr
    The themes are "Chic Star" and "Bohemian Rapsody".

    caps by Tony Fersen
    [​IMG] [​IMG]
    [​IMG] [​IMG]

    :flower:
     
  14. TaylorBinque

    TaylorBinque Well-Known Member

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    Some pieces are nice. I like the black dress.
     
  15. Tony Fersen

    Tony Fersen Well-Known Member

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    Interview for ELLE Belgium :

    <embed src="http://fr.elle.be/extension/elle_be/design/elle_be/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2CbaseURL%3A%27http%3A%2F%2Ffr%2Eelle%2Ebe%2Fextension%2Felle%5Fbe%2Fdesign%2Felle%5Fbe%2Fflash%27%2CuseNativeFullScreen%3Atrue%2CcontrolsOverVideo%3A%27ease%27%2CusePlayOverlay%3Atrue%2Cloop%3Atrue%2CautoPlay%3Atrue%2CsplashImageFile%3Anull%2CvideoFile%3A%27http%3A%2F%2Ffr%2Eelle%2Ebe%2Fvar%2Felle%5Fbe%5Ffr%2Fstorage%2Foriginal%2Fvideo%2F40535d0560b5251b8cad22cfe915c839%2Eflv%27%7D" width="420" height="236" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" allowNetworking="all" pluginspage="<A href="http://www.macromedia.com/go/getflashplayer"></embed">http://www.macromedia.com/go/getflashplayer"></embed>

    Eva talks about her inspiration and her favorite pieces in her own wardrobe

    Source et more photos : http://fr.elle.be/Mode/Actu/Eva-Herzigova-dessine-une-collection-pour-123
     
    #15 Tony Fersen, Apr 14, 2010
    Last edited by moderator : Apr 14, 2010
  16. Maxxierie

    Maxxierie New Member

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    I like the Bohemian Rapsody.
     

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