HELENA CHRISTENSEN AND HEIDI KLUM NEW FACES OF MONSOON
NEW! HELENA CHRISTENSEN HAS replaced Liz Hurley as the new face of Monsoon. The model has also turned designer for the high street store and her green fashion range will launch this September.
Heidi Klum will also be the the new Accessorize model for their Autumn/Winter 2007 campaign, replacing Lily Cole.
Perhaps the company are turning to the established models in an attempt to improve falling sales. This week, losses on like-for-like sales were reported to have hit 13%, and pre-tax profits fell by 14% for the year.
Monsoon chairman, Peter Simon, called sales 'very disappointing.' He named the bad weather, higher interest rates, high-street competition and distribution problems as all contributing to the losses.
Looking to the future, Mr Simon did not seem optimistic when he claimed, 'Looking forward, things don't look good.' (27 July 2007)
marieclaire.co.uk