I have the ideia for this thread reading this article on WWD: Source: What Consumers Want: Gucci, Sneakers, Brand Collabs So what y'all think? This behavior is something that the costumers always wanted, but never did it because before fashion was not 'democratic' they were scared of the fashion world as a whole or this is the result of the trend culture/logomania and when its over people will stop to look up for high end brands? IMO fashion can and you survive as a industry dont matter what the reason behind the costumer intentions and actions, they found a way to sell x100 more than 10 years ago, BUT its a auto-pilot mode where is very hard for something creative emerge and etc, thing that most everyone here know, but what about we discuss it from the POV of the costumer, I think that it will be interesting. Im have to confess that is a relief to know that I can go to fancy diner wearing a sneaker and I dont want this to go away, never. At the same time I know that im part of the reason behind the lack of effort that brands are putting in clothes and accessories. Maybe is miscommunication, I want to feel comfy and fashion, but that doest mean that every season brands have to thrown at us 1000's different versions of branded hoodies, guccyfied sweatpants and sneakers that in the end look almost the same.