Hugo Boss Orange S/S 2010: Erin Wasson, Angela Lindvall, Jamie Strachan by Matt Jones

cologne_rocks · Jan 4, 2010

How old are potential buyers Boss Orange's ? 16-25? It's a very young line, it's the perfect ad. There's is a wise strategie behind this advertisement and this is how teenagers want to look and feel like. You can not hang up a picture with Jamie Bochert in it in a P&C shopping wall.

mikeijames · Jan 4, 2010

^this looks like it's targeted toward tweens not affluent euro twentysomethings.

Street_a_Licious · Jan 4, 2010

Boss Orange ain't really "cheap" cheap.

the second one looks awkward. third wheel much?

IAmLordZen · Jan 4, 2010

Good campaign! Though someone said it's too American Eagle and I kind of agree. Works for me though.

lamies022 · Jan 5, 2010

Very summery, I quite like it.

Carla-A · Jan 5, 2010

It's refreshing and lively, I like it.

Alien Sex Friend · Feb 1, 2010

more , in HQ

will scan full campaign when ill got it in my hands

community.livejournal.com/fashion_screen/

Alien Sex Friend · May 6, 2010

so i finally hunked down to scan full ad campaign. 49 images totaly (with human being, not to mention bags and shoes lying all alone at the pierce or somewhere near water)

totally 49 images all in HQ. will separate my post on 5 parts

enjoy!

Hugo Boss Orange S/S 2010

Erin Wasson, Angela Lindvall, Jamie Strachan , Mihaly Martins

by Matt Jones