LibertyRose
memoirs of a...
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- Feb 29, 2004
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In anticipation of the uber-important, super-thick September issue, I decided to plan several fashion editorials (just because I have time!). I have a practical approach to fashion but welcome originality in photography and model selection. If I were the editor of a fashion magazine, I'd hire the stylists from Bazaar or Lucky, depending on the orientation of the magazine (high fashion vs. high street). Dream team of photographers would include: Patrick Demarchelier (as opposed to Steven Meisel), Craig McDean (as opposed to Steven Klein), Mario Testino (as opposed to Annie Leibovitz), Carter Smith (Glen Luchford would be second-best), Greg Kadel (David Sims or Thomas Schnek can be used as substitutes, but no to Michael Thompson), Bruce Weber (as opposed to Irving Penn).
Both actresses and models could grace the covers, and I'll try to give half of the covers to models. But if I were to cast models in major magazines, I'd tell Daria Werbowy to take a break for a good four months, ditto Liya Kebede. Karolina Kurkova would not be nearly as big as she is now, and neither would Carmen Kass. Carolyn Murphy can retire after her Estee Lauder contract expires. Amber Valletta and Linda Evangelista won't be hoping for a "return." Karen Elson and Hannelore, stick with Meisel because you won't be getting calls from me. Girls like Jessica Stam and Ben Grimes would never make it, ditto Frankie Rayder & Missy Rayder. The strange ascent of Isabeli Fontana, Ana Michele Claudia, and Ana Beatriz Barros would be contained. On the other hand, I want to cast girls who are either healthy-looking sexy or beautiful in a brainy way. That means Gisele Bundchen, Caroline Ribeiro, Michelle Alves and Alessandra Ambrosio will be in high demand. The "return of supermodels" would consist of Stephanie Seymour, Cindy Crowford, and Kate Moss. Angela Lindvall will be the reigning American supermodel, while Erin Wasson and Jessica Miller are used in moderation. The "brainy beauties" I would cast: Jacquetta Wheeler, Maria Carla Boscono, Mini Anden, Ann-Catherine Lacrioux, Dewi Driegen, Eugenia Volodina, Julia Stegner, Diana Dondoe. Cutie-pie Elise Crombez and Anne V. would have their space as well.
And the outline of the editorials:
Jan/July: Seasonal preview by fashion capitals
Feb/Aug: Predicting the "Looks of the Season" + trend report
Mar/Sept: Maximum glamour--spreads for coats, gowns/cocktail dresses, suits, accessories, plus another story on the trend of the season (last year: tweed; this year: burgendy)
Apr/Oct: More stories with themes, plus "from runway to real way" and "how to wear a last-season item in the new season"
May/Nov: Vacation spread or resort collection, plus a designer highlight (I'll shoot a whole story using clothes from a single collection if it is *that* good and narratively stong)
June/December: Review of the hit-and-miss items from last season
So for August's "Looks of the Season," I selected 14 wardrobes:
Prada's yellow dress with dramatic oriental print is sure to join its 'bee dress' and lipstick skirt as one of the iconic moments of the brand. Plus, this gives me an excuse to not use the ugly oriental-print gowns Tom Ford sent down the YSL runway. And I make my advertiser happy!
Christopher Bailey designed a strong AW 04 collection at Burberry and this is my favorite look. A navy-colored cami with a high-waisted pencil skirt is great for early fall. The accessories are to die for. Another advertiser made happy!
A great coat from Lanvin which has already been seen on Kate Moss. Honestly, I am surprised that this has not been photographed yet.
Both actresses and models could grace the covers, and I'll try to give half of the covers to models. But if I were to cast models in major magazines, I'd tell Daria Werbowy to take a break for a good four months, ditto Liya Kebede. Karolina Kurkova would not be nearly as big as she is now, and neither would Carmen Kass. Carolyn Murphy can retire after her Estee Lauder contract expires. Amber Valletta and Linda Evangelista won't be hoping for a "return." Karen Elson and Hannelore, stick with Meisel because you won't be getting calls from me. Girls like Jessica Stam and Ben Grimes would never make it, ditto Frankie Rayder & Missy Rayder. The strange ascent of Isabeli Fontana, Ana Michele Claudia, and Ana Beatriz Barros would be contained. On the other hand, I want to cast girls who are either healthy-looking sexy or beautiful in a brainy way. That means Gisele Bundchen, Caroline Ribeiro, Michelle Alves and Alessandra Ambrosio will be in high demand. The "return of supermodels" would consist of Stephanie Seymour, Cindy Crowford, and Kate Moss. Angela Lindvall will be the reigning American supermodel, while Erin Wasson and Jessica Miller are used in moderation. The "brainy beauties" I would cast: Jacquetta Wheeler, Maria Carla Boscono, Mini Anden, Ann-Catherine Lacrioux, Dewi Driegen, Eugenia Volodina, Julia Stegner, Diana Dondoe. Cutie-pie Elise Crombez and Anne V. would have their space as well.
And the outline of the editorials:
Jan/July: Seasonal preview by fashion capitals
Feb/Aug: Predicting the "Looks of the Season" + trend report
Mar/Sept: Maximum glamour--spreads for coats, gowns/cocktail dresses, suits, accessories, plus another story on the trend of the season (last year: tweed; this year: burgendy)
Apr/Oct: More stories with themes, plus "from runway to real way" and "how to wear a last-season item in the new season"
May/Nov: Vacation spread or resort collection, plus a designer highlight (I'll shoot a whole story using clothes from a single collection if it is *that* good and narratively stong)
June/December: Review of the hit-and-miss items from last season
So for August's "Looks of the Season," I selected 14 wardrobes:
Prada's yellow dress with dramatic oriental print is sure to join its 'bee dress' and lipstick skirt as one of the iconic moments of the brand. Plus, this gives me an excuse to not use the ugly oriental-print gowns Tom Ford sent down the YSL runway. And I make my advertiser happy!
Christopher Bailey designed a strong AW 04 collection at Burberry and this is my favorite look. A navy-colored cami with a high-waisted pencil skirt is great for early fall. The accessories are to die for. Another advertiser made happy!
A great coat from Lanvin which has already been seen on Kate Moss. Honestly, I am surprised that this has not been photographed yet.
and then id do a special section that would include a makeover for a reader every month with different advice on her/his body shape and face shape and what hair, makeup and clothing best highlights their qualities... and readers can send in their face photos or body photos to ask what they should excentuate and what they shouldnt... 
