I have to agree with Softgrey's post (previous to the last one)...
I don't really believe there's such a thing as "too much focus", it's not neccesarily focus as it is a field of work and also, prestige, I'm sure Sao Paolo gets a lot more coverage in Brazil than say, London FW, it's just something they can relate to or are related to already in one way or another (which applies equally to London and why they might not cover SPFW as much as Brazil does).. if it gets enough coverage in their respective media, why would they need to sweep up the newspapers in Europe or the US?, maybe the "too much focus" is actually a selfish statement when you realise
there is focus in their countries and they're not starving for Western media attention.
on the other hand, there is the prestige of western fashion, which is entirely different than simple focus and which might be the reason why non-westerns have to move over there in order to get the economical reassurance only a european label can give you even in your place of origin... anywhere you go, they might not know what's in for Gucci F/W 07.08 (due to lack of coverage!) but they do know what Gucci
means and if you give someone the option to choose Gucci over say, Ronaldo Fraga or Lyricism, the average customer is going to pick the former.. you're backed up by a reputation the west has invested many years to build.. whereas the concept of fashion week is still relatively new in the rest of the world.. the organisation the West has came up with in the field of fashion (as well as many areas) cannot be compared
yet with those in recent cities that have gathered enough people to do their fashion events and are only sponsored by companies while Paris for instance, gets a percentage from the government.. something unthinkable in cities like Sao Paolo or Johannesburg where the government has more important things to be concerned about and spend their money on than simple fashion or artistic movements.. it'd be good to believe in Fidel Castro's words and say a revolution can only be ideological (by education, fashion being a part of it) but it doesn't really apply to capitalist nations.. unless they see evident profit like in Parisian fashion and not just an utopian project like say, Mexico City FW.
it's only a matter of time in my opinion.. not season time, but
years, to establish a system not just of quality work but $$, education.. and faith in your local creators, which is what's missing in a lot of Asian, African and Latin American countries.