As much as I love Milla Jovovich, I don't think this is one of her better campaigns (though not necessarily by her own fault, mind you).
Whether the similar poses is deliberate or coincidental I don't know, but it is rather annoying regardless, and you'd think if it was coincidental it would've been noticed well before the finished product. I furthermore don't think the two full-body shots are very flattering on the clothing; everything is too loose-fitting and disproportionate (even a bit mismatched), which the rather awkward poses emphasize.
The close-up is much better than the other two photos, though again I'm not sure how it is supposed to promote the clothing. Milla, however, looks lovely here; her smile is worth every penny.