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Denim company launches diffusion line, hires new hipster muse, parties hard.
If Earnest Sewn were a college kid instead of a denim label, it would be popping Adderall.
The company with a stash of famous fans like Lindsay, Ashley, and Gisele has another new project, and a new muse to boot.
Next month, Earnest Sewn launches a diffusion line called AM I, priced between $124 and $148 - about 60% less than their original collection.
Their first model is Isabelle McNally, 19, a New York native and about-to-be actress whom you may recognize from various MisShapes photos.
Isabelle will host the AM I launch party next month, along with DJs from Ruff Club and our baby Mark the Cobra Snake, leading us to ask only one question:
AM I invited?
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nylonmag.com & thejrnl.com