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Tbh all your arguments are valid. It makes totally sense but I think my fear comes really from a customer POV and also someone who have watched Tom evolve in that landscape.Yeah, but almost every brand is churning out overpriced hoodies and ugly sneakers right now. SL and BV have, for the most part, stayed out of that trend story. I'm not so quick to attribute it to a Kering-wide strategy.
But, the compromises made to the overall quality at Balenciaga and Gucci are concerning. I think that's a direct result of Pinault's demand for higher and higher margins. To be honest, I haven't really inspected BV's RTW in a while although the last time I did it seemed fine (I was admittedly distracted by its heaviness and gaudiness).
To me, Estee Lauder would be the worst case scenario. Fashion brands run by companies with no expertise or experience running fashion brands almost NEVER work out.
I would definitely expect Kering to phase out out their Zegna license and take the menswear in-house which is probably what Tom wants. They can also leverage their size and scale to help grow the brand's non-beauty business in way that wasn't possible for TM before and in a way EL never could.
I expect they'll leave the beauty business as it is. The opportunity for Kering is in everything else.
Among which is EYEWEAR.
Kering is one of the few conglomerates that does not license out its eyewear and in fact has its own company, Kering Eyewear, to make it for all their brands. Without a doubt they would phase out Marcolin Group. This would be a huge boon to the eyewear business.
There's a lot of benefits to the Kering deal for both sides.
Estée Lauder nears $2.8bn deal to buy Tom Ford
Cosmetics group in exclusive talks after beating rival bidder Kering
James Fontanella-Khan and Ortenca Aliaj in New York and Arash Massoudi and Lauren Indvik in London NOVEMBER 12 2022
19.
Estée Lauder is nearing a deal to buy Tom Ford for about $2.8bn, including debt, beating out competition from a number of others interested in acquiring the luxury fashion brand, said people briefed about the matter.
Tom Ford has this week entered exclusive negotiations with Estée Lauder, which sells cosmetic brands such as MAC, Clinique and Aveda, and a deal could be announced as early as Monday, those people said.
A deal between the two brands would highlight the strength of a luxury fashion and cosmetics market that has continued to be resilient in the face of rising inflation and supply chain disruptions.
For New York-based Estée Lauder the acquisition of Tom Ford would be its biggest and latest in a series of transactions, including taking full control of Canadian beauty group Deciem for about $1bn in 2021.
Goldman Sachs was hired to explore a sale of Tom Ford earlier this year and has received interest from other luxury brands including Gucci owner Kering. Estée Lauder already has a longstanding licensing agreement for Tom Ford’s beauty and fragrance products, which could have complicated a deal with Kering.
As part of the combination with Tom Ford, which was launched by the eponymous fashion designer in 2005, Estée Lauder would also acquire the apparel business, an area that it has relatively little experience in.
Tom Ford’s beauty line has done particularly well in China, a growth market for both groups. It has also a fairly lucrative eyewear business through licensing deals with sunglass manufacturer Marcolin.
LexCie Financiere Richemont SA
Luxury/Richemont: Cartier owner shines despite the gloomy outlook Premium content
The Wall Street Journal reported last week that Kering was in advanced discussions to buy Tom Ford for about $3bn, placing itself ahead of Estée Lauder. However, the talks with the Gucci owner fell apart as the two sides struggled to reach an agreement on a number of fronts, said people briefed about the matter.
Tom Ford is renowned for turning Gucci in the 1990s from a staid, family-owned leather business into a fashion powerhouse and the foundation for what is now Kering. He left Gucci in 2005 to launch Tom Ford together with Domenico De Sole, who he had hired at Gucci in 1994.
While Tom Ford has been successful, the business struggled during the coronavirus pandemic and the company was forced to lay off and furlough staff.
Fabulous news. Now I think they will build the structure to have a proper fashion operation…After all, Tom did build the Gucci Group and there are talented people around.Source: Financial Times.
I think we'll have the official confirmation next week.
Hopefully, the quality of the collections will follow but that’s up to Tom. I guess the licences agreement will be renewed.
Tbh the only designer that I can see doing Tom Ford today is Alexandre Vauthier. It’s almost cliché…Or maybe someone unknown coming from different type of school.I'd like to see someone young and talented take the best of Tom's style and deliver a lot of beautiful collections. I know I'm naive.
In this sh*tty fashion climate, I don't think we'll be getting any phoenixes until the 30s.Every brand I once adored is now a Michael Kors to some degree. And I couldn’t care less at this point if they all faded away. Let the new phoenixes arise from the dumpster fire ashes of this era.
^^^ …Alexandre would be a potentially brand-changing candidate for Tom Ford womenswear. (And Tom Ford Haute Couture…???) He would need to push himself beyond strong looks and further into strong separates. Tom at his Gucci/YSL best always offered not just gorgeous collections— but even more gorgeous separates that take on an extremely versatile life of their own. However, I cringe to think of Alexandre’s take on menswear LOL TF menswear is just fine the way they are.Tom Ford is the only brand I’ve purchased new and retail these last 5 years— and it’s only because the designs are no-nonsense, timeless, well-made clothing that I will wear until they fall apart or, until I’m dead. Just a different approach to its branding and imaging and it would improve by leaps and bounds. And keep Carine far far far away from Tom Ford. A rebranding of the Tom Ford RTW image would be a logical strategy to infuse some life back, just that I can’t be bothered to summon the slightest excitement, not even for Tom. Tom Ford RTW has passed into luxury and lifestyle now, and hopefully EL knows not to mess with its current status because Tom’s glorious Gucci and YSL are never returning. I’d rather he invest all his creativity in another great film.
Frankly, I’m more indifferent than excited for all this. Every brand I once adored is now a Michael Kors to some degree. And I couldn’t care less at this point if they all faded away. Let the new phoenixes arise from the dumpster fire ashes of this era.
Not Haute Couture…Surely not. I believe in keeping the essence of a brand and Tom Ford might be a luxury house, it hasn’t the cachet of a Couture House. And when you have such a strong beauty business, it’s ridiculous to do that if it doesn’t have a purpose…
Vauthier was supposed to work for YSL under Tom so in a way it would be a great thing for him to work for that kind of house…Big but with a « decent size ».
I know Tom doesn’t believe in having multiple voices at the head but I think believe Peter Hawkings can continue to do the menswear and Alexandre focus on the womenswear.
Yes no more Carine as a stylist. Maybe spécial projects and campaigns but not shows! We saw with the Spring 2023 collection that thanks to the strong DNA of the brand, the sensationalist styling of Carine in the menswear look couldn’t overshadow the classic nature of the offering that we could see in the lookbook.
Being owned by EL means business as usual but also a lot more possibilities. I wonder if Tom will play the game of the big brands or continue to have a rational expansion /exposure.
Personally, I’m not holding on to the Gucci/YSL days. It doesn’t interest me in a way…I can watch the shows and enjoy the pieces I have in my wardrobe. I think the brand Tom Ford has the potential to be great on it own…
I always use his name but I loved Alaia for what it was. Yes it was repetitive sometimes and the collections didn’t have the sex appeal of his 80’s work but the clothes were still fabulous. Everybody can say that his heydays were in the 80’s and 90’s but he delivered some of his best collections in the 00’s. I think Tom can achieve that level.
He has already indulged with commercialism With the underwear and printed silk sets. But so far he hasn’t done a collab with Stussy or Gap. Hopefully his snobbery and his ego will prevent him from doing those kind of things…
At least with Zegna, we can be sure we won’t have a Supreme/Stussy collab.
I’m a bit concerned regarding Tom’s future tho. I wonder how much of it was motivated by the loss of his husband and if being at the creative helm until the end of 2023 means that he will totally be out of the company…