Part of a long profile in today's Arabian Times...(The Arabian Times!!???)
Anyway...
"In her spare time, Donald Trump's daughter is becoming her own brand. Like the Donald Trump line of suits, bottled water and vodka, Ivanka Trump will soon become a high-end product name.
On September 4, the Ivanka Trump Boutique is scheduled to open on Madison Avenue in Manhattan. The luxurious store will showcase her first project outside of developing Trump properties, a line of diamond jewellery inspired from heirloom pieces circa 1920 to 1960.
According to Molly Goldfarb, who is helping to develop the Ivanka Trump brand, which will eventually have more boutique locations and go beyond baubles, the jewellery collection is contemporary with modern flair, whimsy and fresh designs. "Ivanka is so bright, and the brand is so fabulous," she elates. "Everything will have a touch of elegance."
Ivanka is partnering with Moshe Lax of Dynamic Diamond to create necklaces, bracelets, earrings and brooches for young, wealthy women who don't feel uncomfortable shopping for jewels that start for less than US$900 and go up to and over US$1m, with most pieces ranging from US$5000 to US$50,000 each.
"My dream for this collection," says Ivanka, "is that it will appeal to women who have a strong sense of themselves.
"They know what they like, value exquisite workmanship, and wear even the most important jewellery with a kind of off-handed elegance. They have a sense of tradition, but they like to go their own way. They appreciate quality, but won't tolerate stuffiness. They have everything, yet they have nothing to prove."
Moshe Lax, principal of Dynamic Diamond, is equally enthusiastic about the venture: "Ivanka's business acumen and passion for jewellery, combined with the Dynamic Diamond's quality and craftsmanship, make our partnership a natural success." Ivanka is excited about the jewellery and her new branding arm in the same way she enjoys being the boardroom adviser on the hit NBC TV show, ‘The Apprentice', which made her dad a TV star and raised her own profile to stratospheric heights. Yet for Ivanka, it's all about advancing the Trump name to bolster the development of buildings, and encourage people to buzz about and buy the products. The fact that she is becoming an entrepreneur and jewellery designer is a natural by-product".